Columbia Skort

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +85.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

534K

Growth, 90 days vs prior 90

+85.6%

Conversion, latest week

0.4%

Market size, estimated

$64Ka year

Peak month

June5.0× the quietest month

Top search term

skorts for women knee length154K searches a year

Listings sell for $26.73 on average, from $13.24 to $37.57. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.73 that is $0 to $3K a year per listing.

Average price

$26.73inside the $15 to $100 sweet spot

Price range

$13.24–$37.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

12.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #383 within Tennis. It carries 1,535 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#383in Tennis

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,535per listing

Listings tracked

91

21 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

8Amazon's first-year sales bar

Average brand age

34 months