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columbia ski jacket men

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 96Returns 0Price range 23Avg price 69Brand share 50Review moat 74Quality gap 50

Competition

Incredible17%

top-5 click share — an open shelf

Review moat

Good533.78

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$118.67

avg listing price — sweet spot $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad$33.18–$323.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$0

$0/yr · 102K searches

Growth

Bad-85.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.0%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, columbia ski jacket men is a $0/yr Amazon United States market (102K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

columbia ski jacket men market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$12K–$30K
units × avg price
Conversion rate
0.0%
Avg BSR
#954
Page quality
0%
Prime
98%
Sponsored
51%
Out of stock
18.2%
Avg brand age
47 months
Avg seller age
157 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

138

Top-5 brand share

75%

Top 20: 98%

Top-5 click share

17%

Top 20: 44%

Open market

21%

  • Columbia42%
  • 33,000ft10%
  • Rejork10%
  • The North Face7%
  • 6867%
  • TACVASEN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -85.5% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 13.3×

Top columbia ski jacket men search terms

  • 3 in 1 jacket men16K/yr
  • columbia ski jacket men31K/yr
  • columbia snow jacket men10K/yr
  • north face ski jacket men14K/yr
  • mens 3 in 1 winter jacket9K/yr
  • columbia mens ski jacket6K/yr
  • mens columbia ski jacket5K/yr
  • ski jacket men north face4K/yr
  • patagonia ski jacket men4K/yr
  • ski jacket men columbia5K/yr
All search terms

Top columbia ski jacket men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$02%$03%$04%$01101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about columbia ski jacket men

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth21%

“So warm”

Quality-Overall18%

“Well built”

Size-Overall15%

“Fits perfect”

Value For Money6%

“Great jacket for the price”

Weight Light5%

“This jacket is incredibly lightweight yet keeps my son so warm”

Comfort-Overall5%

“comfortable”

Advertised Vs Actual Product4%

“was exactly how I had hoped”

Weather Proof3%

“Great jacket for anyweather”

Water Resistance3%

“Perfect I can swim in this thing”

Pockets/Compartments3%

“It has storage pockets galore”

What buyers complain about

Quality-Overall16%

“quality issue”

Size-Overall13%

“Terrible fit”

Product Condition8%

“But arrived in condition like it was already used or kept in dirt”

Weight Heavy4%

“I hate extra bulky jackets”

Material Quality3%

“the fabric quality feels like paper Mache”

Weather Proof3%

“Seems a bit thin for a winter jacket/parka”

Wrinkles3%

“For some reason, it's wrinkled”

Arm Fit3%

“this one is just oddly tailored with baggy arms”

Suitability Winter Weather3%

“not really cold days”

Leak-Proof3%

“marine zippers started leaking during a torrential downpour”

Top return reasons

Size-Overall60%
Sleeve Fit5%
Chest Fit3%
Advertised Vs Actual Product2%
Color2%
Material Quality2%
Length2%
Shoulder Fit2%
Waist Fit2%
Weight Heavy2%

Common questions

Is columbia ski jacket men profitable to sell on Amazon United States?
The niche generates $0/yr across 95 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -85.5%. Flapen's verdict: Skip it (33/100).
How competitive is the columbia ski jacket men niche?
25 brands and 138 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in columbia ski jacket men?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Product Condition. The return rate is 13.0% — above our launch gate.
When does demand for columbia ski jacket men peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 13.3× the quietest.
What does it cost to enter the columbia ski jacket men niche?
Listings span $33.18–$323.71; the average listing price is $118.67 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.