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Columbia Ski Jacket Men

Fail

Shoppers spend an estimated $0 a year here, so Columbia Ski Jacket Men is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$0/yr102K searches / yr
90-day growth
-85.5%search demand this quarter
Competition
17%top-5 click share · 25 brands · 138 sellers

Flapen Score

Columbia Ski Jacket Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Columbia Ski Jacket Men is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Columbia Ski Jacket Men market on Amazon at a glance

Shoppers on Amazon United States searched for Columbia Ski Jacket Men 102K times last year and spent an estimated $0. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -85.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-85.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December13.3× the quietest month
Top search term
3 in 1 jacket men16K searches a year

02 · Price

A sale here is worth $118.67.

Listings sell for $118.67 on average, from $33.18 to $323.71. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $118.67 that is $0 to $12K a year per listing.

Average price
$118.67above the $15 to $100 sweet spot
Price range
$33.18–$323.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
13.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #954 within Jackets & Coats. It carries 534 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
98%
Out of stock, average day
18.2%
Average rank
#954in Jackets & Coats
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
534per listing
Listings tracked
95

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Columbia Ski Jacket Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

138

Top-5 brand share

75%

Top 20: 98%

Top-5 click share

17%

Top 20: 44%

Open market

21%

  • Brand 142%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Columbia Ski Jacket Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 13.3×

Search terms

Top Columbia Ski Jacket Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3 in 1 jacket men16K/yr
  • columbia ski jacket men31K/yr
  • columbia snow jacket men10K/yr
  • north face ski jacket men14K/yr
  • mens 3 in 1 winter jacket9K/yr
  • columbia mens ski jacket6K/yr
  • mens columbia ski jacket5K/yr
  • ski jacket men north face4K/yr
  • patagonia ski jacket men4K/yr
  • ski jacket men columbia5K/yr

Reviews and returns

What reviews say buyers love and hate about Columbia Ski Jacket Men

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Warmth”
16%of negative reviews mention “Quality-Overall”
13.0%of orders come back
“quality issue”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Columbia Ski Jacket Men questions

Answered from the same tracked data.