columbia shirts for women
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$32.61avg listing price — sweet spot $15–$100
Price range
Great$10.77–$58.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+66.8%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,466.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$66K$66K/yr · 720K searches
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, columbia shirts for women is a $66K/yr Amazon United States market (720K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
columbia shirts for women market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $65K–$82K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #702
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 2.8%
- Avg brand age
- 36 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
85
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
42%
Top 20: 73%
Open market
5%
- Columbia77%
- 33,000ft7%
- Toumett5%
- Pudolla3%
- MAGCOMSEN2%
- TACVASEN2%
- Open — no brand owns it (7 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +66.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
Top columbia shirts for women search terms
- columbia shirts for women250K/yr
- camisa columbia para mujer80K/yr
- camisas columbia para mujer79K/yr
- magellan shirts for women43K/yr
- womens columbia shirts36K/yr
- columbia sun shirt women19K/yr
- columbia long sleeve shirts for women31K/yr
- columbia pfg shirts for women18K/yr
- columbia womens shirts28K/yr
- camisa columbia mujer19K/yr
Top columbia shirts for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium
Columbia$54.384.5★18 rev
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small
Columbia$58.384.5★18 rev
Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt White Medium
Columbia$44.664.6★434 rev
Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Black Large
Columbia$39.794.4★516 rev
Columbia Womens PFG Tidal Tee II Long Sleeve Sun Protection Shirt Clear Blue/White Logo Medium
Columbia$29.734.7★2,752 rev
Newest
by launch dateColumbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium
Columbia$54.3818 rev
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small
Columbia$58.3818 rev
Columbia Womens PFG Bahama II Short Sleeve Fishing Shirt New Moon XX-Large
Columbia$43.30261 rev
Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt Marine Light Medium
Columbia$50.34434 rev
Columbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Guava Pink X-Small
Columbia$40.78516 rev
Trending
90-day click momentumColumbia Womens PFG Tamiami II Short Sleeve Fishing Shirt Guava Pink X-Small
Columbia$40.784.4★
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium
Columbia$54.384.5★
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small
Columbia$58.384.5★
Columbia Womens PFG Bahama II Long Sleeve Fishing Shirt Marine Light Medium
Columbia$50.344.6★
Columbia Womens PFG Bahama II Short Sleeve Fishing Shirt Dark Stone Large
Columbia$33.054.7★
What buyers say about columbia shirts for women
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is normal size is accurate”
“And love the color”
“Very well constructed & lovely color”
“Nice light weight shirt”
“Very comfortable”
“Light and breathable”
“I gave 5 stars b/c the t-shirt itself is soft and comfortable”
“The material is soft, washes well and nice looking”
“not see-through, which I really appreciate”
“Great Investment”
What buyers complain about
“Run large”
“Avoid the turquoise color”
“See through and tight around the waist”
“Wrinkles won't come out”
“uncomfortable and not smooth lines”
“runs long/large”
“Arm length is long enough to be turned up once or twice”
“from irritation of my eczema”
“and used some prime cash loading the price even more; otherwise, the price would be ridiculous”
“Also tried washing agin, but hanging to dry”
Top return reasons
Common questions
- Is columbia shirts for women profitable to sell on Amazon United States?
- The niche generates $66K/yr across 55 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +66.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the columbia shirts for women niche?
- 13 brands and 85 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in columbia shirts for women?
- Top complaints mined from reviews: Size-Overall, Color, Waist Fit. The return rate is 8.9% — above our launch gate.
- When does demand for columbia shirts for women peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.5× the quietest.
- What does it cost to enter the columbia shirts for women niche?
- Listings span $10.77–$58.38; the average listing price is $32.61 (sweet spot $15–$100). The average incumbent carries 1,467 reviews — the moat a new listing must climb.