Columbia Shirts for Women

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +66.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

720K

Growth, 90 days vs prior 90

+66.8%

Conversion, latest week

0.3%

Market size, estimated

$66Ka year

Peak month

June3.5× the quietest month

Top search term

columbia shirts for women250K searches a year

Listings sell for $32.61 on average, from $10.77 to $58.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.61 that is $0 to $3K a year per listing.

Average price

$32.61inside the $15 to $100 sweet spot

Price range

$10.77–$58.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.9%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #702 within Active Shirts & Tees. It carries 1,467 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#702in Active Shirts & Tees

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,467per listing

Listings tracked

55

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months