columbia rain jacket men
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$67.78avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Okay1,995.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$172K$172K/yr · 368K searches
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Returns
Bad7.9%return rate — above 5% kills the launch gate
Price range
Bad$13.44–$591.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, columbia rain jacket men is a $172K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
columbia rain jacket men market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $102K–$136K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #630
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 90%
- Out of stock
- 3.2%
- Avg brand age
- 49 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
147
Top-5 brand share
62%
Top 20: 92%
Top-5 click share
15%
Top 20: 40%
Open market
32%
- Columbia23%
- 33,000ft15%
- The North Face9%
- Outdoor Ventures9%
- UIQUR7%
- MARMOT6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top columbia rain jacket men search terms
- goretex rain jacket men78K/yr
- hiking jacket men48K/yr
- patagonia rain jacket men34K/yr
- mens columbia rain jacket21K/yr
- mens hiking jacket14K/yr
- water resistant jacket men20K/yr
- columbia mens rain jacket15K/yr
- columbia rain jacket men waterproof15K/yr
- columbia waterproof jacket men13K/yr
- insulated rain jacket for men12K/yr
Top columbia rain jacket men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Outdoor Ventures Mens Rain Jacket Waterproof Lightweight Packable Rain Pullover for Hiking Golf Running
Outdoor Ventures$31.174.4★1,765 rev
Columbia Mens Watertight II Waterproof Rain Jacket Black Medium
Columbia$57.684.7★604 rev
Columbia Mens Watertight II Waterproof Rain Jacket Black Large
Columbia$58.454.6★681 rev
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.114.4★1,229 rev
MARMOT Mens PreCip Eco Lightweight & Waterproof Rain Jacket Black - Latest Collection Medium
MARMOT$81.184.6★3,752 rev
Newest
by launch dateUIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.111,229 rev
MARMOT Mens PreCip Eco Lightweight & Waterproof Rain Jacket Black - Latest Collection Medium
MARMOT$81.183,752 rev
MARMOT Mens PreCip Eco Lightweight & Waterproof Rain Jacket Black - Latest Collection Large
MARMOT$83.533,752 rev
Columbia Mens Watertight II Waterproof Rain Jacket Black Medium
Columbia$57.68604 rev
Columbia Mens Watertight II Waterproof Rain Jacket Black Large
Columbia$58.45681 rev
Trending
90-day click momentum
Columbia Mens Watertight II Jacket 2024 Collegiate Navy Large
Columbia$58.174.6★
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.114.4★
Columbia Mens Watertight II Jacket 2024 Collegiate Navy Medium
Columbia$57.834.7★
33 000ft Mens Packable Rain Jacket Lightweight Rain Shell Jacket with Hood Waterproof Raincoat for Cycling
33,000ft$51.614.6★
33 000ft Mens Packable Rain Jacket Lightweight Rain Shell Jacket with Hood Waterproof Raincoat for Cycling
33,000ft$59.214.6★
What buyers say about columbia rain jacket men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits true to size”
“seems well made”
“Lightweight and comfortable”
“Great value”
“Perfect for winter”
“Fully waterproof”
“Very warm”
“great pockets”
“As advertised”
“Very comfortable to wear”
What buyers complain about
“Not water proof”
“did not fit”
“Not great quality”
“The zipper is falling apart”
“Not worth the buy”
“Cheap material”
“I just wish it had a few more pockets”
“not as thick as a rain coat”
“the material causes you to sweat unnecessarily”
“the zipper slider broke”
Top return reasons
Common questions
- Is columbia rain jacket men profitable to sell on Amazon United States?
- The niche generates $172K/yr across 148 tracked products. 9 of 26 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the columbia rain jacket men niche?
- 39 brands and 147 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in columbia rain jacket men?
- Top complaints mined from reviews: Water Resistance, Size-Overall, Quality-Overall. The return rate is 7.9% — above our launch gate.
- When does demand for columbia rain jacket men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the columbia rain jacket men niche?
- Listings span $13.44–$591.48; the average listing price is $67.78 (sweet spot $15–$100). The average incumbent carries 1,996 reviews — the moat a new listing must climb.