Columbia Rain Jacket Men

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months

368K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

0.7%

Market size, estimated

$172Ka year

Peak month

November2.1× the quietest month

Top search term

goretex rain jacket men78K searches a year

Listings sell for $67.78 on average, from $13.44 to $591.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $67.78 that is $0 to $7K a year per listing.

Average price

$67.78inside the $15 to $100 sweet spot

Price range

$13.44–$591.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

7.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #630 within Jackets & Coats. It carries 1,996 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

3.2%

Average rank

#630in Jackets & Coats

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,996per listing

Listings tracked

148

26 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

9Amazon's first-year sales bar

Average brand age

49 months