Columbia Mens Pants

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

309K

Growth, 90 days vs prior 90

+29.5%

Conversion, latest week

0.3%

Market size, estimated

$40Ka year

Peak month

June1.6× the quietest month

Top search term

zip off pants mens39K searches a year

Listings sell for $39.27 on average, from $16.07 to $85.40. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $39.27 that is $0 to $4K a year per listing.

Average price

$39.27inside the $15 to $100 sweet spot

Price range

$16.07–$85.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

11.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #630 within Hiking & Outdoor Recreation. It carries 1,045 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

99%

Out of stock, average day

3.3%

Average rank

#630in Hiking & Outdoor Recreation

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,045per listing

Listings tracked

160

23 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months