Columbia Boots Women

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -95.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-95.5%

Conversion, latest week

0.1%

Market size, estimated

$49Ka year

Peak month

December65.0× the quietest month

Top search term

waterproof winter boots60K searches a year

Listings sell for $69.25 on average, from $10.73 to $345.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $69.25 that is $0 to $7K a year per listing.

Average price

$69.25inside the $15 to $100 sweet spot

Price range

$10.73–$345.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

7.8%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #1,359 within Boots. It carries 2,475 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

8.7%

Average rank

#1,359in Boots

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,475per listing

Listings tracked

179

30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

30

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months