Colorful Wigs

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months

633K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

1.8%

Market size, estimated

$290Ka year

Peak month

October1.8× the quietest month

Top search term

colorful wigs162K searches a year

Listings sell for $25.29 on average, from $7.11 to $85.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $25.29 that is $3K to $6K a year per listing.

Average price

$25.29inside the $15 to $100 sweet spot

Price range

$7.11–$85.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

8.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #529 within Wigs. It carries 1,238 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#529in Wigs

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

1,238per listing

Listings tracked

110

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months