Colorful Purse

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

251K

Growth, 90 days vs prior 90

+42.4%

Conversion, latest week

0.7%

Market size, estimated

$58Ka year

Peak month

May2.5× the quietest month

Top search term

colorful purse68K searches a year

Listings sell for $33.56 on average, from $10.13 to $258.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.56 that is $0 to $3K a year per listing.

Average price

$33.56inside the $15 to $100 sweet spot

Price range

$10.13–$258.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

9.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,069 within Clutches & Evening Bags. It carries 972 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#1,069in Clutches & Evening Bags

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

972per listing

Listings tracked

95

19 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

5Amazon's first-year sales bar

Average brand age

33 months