Colorful Mens Socks

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months

301K

Growth, 90 days vs prior 90

-0.3%

Conversion, latest week

2.8%

Market size, estimated

$171Ka year

Peak month

December5.8× the quietest month

Top search term

happy socks142K searches a year

Listings sell for $20.36 on average, from $5.75 to $51.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $20.36 that is $0 to $2K a year per listing.

Average price

$20.36inside the $15 to $100 sweet spot

Price range

$5.75–$51.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.4%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #17,196 within Socks & Hosiery. It carries 4,213 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

23.4%

Average rank

#17,196in Socks & Hosiery

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

4,213per listing

Listings tracked

62

32 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

32

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months