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Colorful Earrings

Fail

Prices span $6.46–$13.41, mostly outside the sweet spot, so Colorful Earrings is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$201K/yr965K searches / yr
90-day growth
+61.9%search demand this quarter
Competition
88%top-5 click share · 7 brands · 10 sellers

Flapen Score

Colorful Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Colorful Earrings is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colorful Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Colorful Earrings 965K times last year and spent an estimated $201K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Apr–Jun. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 965K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +61.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
965K
Growth, 90 days vs prior 90
+61.9%
Conversion, latest week
1.9%
Market size, estimated
$201Ka year
Peak month
June3.7× the quietest month
Top search term
pride earrings79K searches a year

02 · Price

A sale here is worth $10.97.

Listings sell for $10.97 on average, from $6.46 to $13.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $10.97 that is $14K to $16K a year per listing.

Average price
$10.97under the $15 to $100 sweet spot
Price range
$6.46–$13.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$14K–$16K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #477 within Earrings. It carries 2,436 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#477in Earrings
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,436per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Colorful Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

4%

  • Brand 165%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 4%)

Demand

Colorful Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun · busiest ÷ quietest = 3.7×

Search terms

Top Colorful Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pride earrings79K/yr
  • colorful earrings166K/yr
  • rainbow earrings112K/yr
  • colorful earrings for women90K/yr
  • acrylic earrings96K/yr
  • funky jewelry65K/yr
  • food earrings64K/yr
  • pride earrings for women17K/yr
  • fun jewelry33K/yr
  • acrylic earrings for women46K/yr

Reviews and returns

What reviews say buyers love and hate about Colorful Earrings

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
42%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Too small”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Colorful Earrings questions

Answered from the same tracked data.