Colored Wigs

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

231K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

1.0%

Market size, estimated

$90Ka year

Peak month

October1.7× the quietest month

Top search term

colored wigs166K searches a year

Listings sell for $40.39 on average, from $8.76 to $148.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $40.39 that is $0 to $4K a year per listing.

Average price

$40.39inside the $15 to $100 sweet spot

Price range

$8.76–$148.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

6.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #396 within Wigs. It carries 1,290 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#396in Wigs

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

1,290per listing

Listings tracked

103

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months