colored glasses
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.02avg listing price — sweet spot $15–$100
Price range
Good$8.19–$27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+31.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,808.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 149K searches
According to Flapen's Amazon United States niche tracking, colored glasses is a $35K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
colored glasses market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $45K–$60K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,359
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.2%
- Avg brand age
- 44 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
31
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
39%
Top 20: 78%
Open market
27%
- SUNOVELTIES24%
- Pibupibu18%
- FEISEDY10%
- Geopty8%
- TUPARKA7%
- VANLINKER6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.7% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.2×
Top colored glasses search terms
- colored sunglasses33K/yr
- colorful sunglasses31K/yr
- colored glasses29K/yr
- colorful glasses15K/yr
- colored sunglasses for women12K/yr
- color sunglasses6K/yr
- color glasses9K/yr
- color sunglasses for women6K/yr
- colored sunglasses bulk3K/yr
- gafas colores4K/yr
Top colored glasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUNOVELTIES 10 Pack Rectangle Sunglasses for Women Retro Narrow Square Glasses Clear Colorful Vintage Eyewear Uniex Adults
SUNOVELTIES$15.484.7★135 rev
Pibupibu 8 Pack Colorful Rectangle Sunglasses for Women Bulk Retro Transparent Rectangle Sunglasses Set Fun Y2k Glasses Candy Color
Pibupibu$12.704.7★335 rev
TUPARKA 12 Pack Sunglasses Neon Colors Sunglasses Party Favors Goody Bag Fillers Bulk for Birthday Party Beach Pool Party 12 Colors
TUPARKA$12.874.7★985 rev
Geopty 10 Pack Retro Rectangle Sunglasses Bulk Colorful Neon Party Sunglasses for Women Fun Trendy Y2K Costume Accessories Glasses
Geopty$14.874.6★136 rev
SUNOVELTIES 10 Pack Neon Colors Sunglasses Classic Colored Frame Tinted Lenses Glasses Retro Shades for Unisex Adults
SUNOVELTIES$15.134.7★17 rev
Newest
by launch date
Matcheck 12 Mixed Style Sunglasses Classic Retro Colored Party Glasses Transparent Multicolors Costume Bulk Eyeglasses Unisex Adult
Matcheck$22.889 rev
SUNOVELTIES 10 Pack Neon Colors Sunglasses Classic Colored Frame Tinted Lenses Glasses Retro Shades for Unisex Adults
SUNOVELTIES$15.1317 rev
VANLINKER Retro Square Aviator Sunglasses for Women Men 70s Vintage Style Trendy Flat Top Rectangle Sun Glasses VL9826 Green Light Blue
VANLINKER$14.91606 rev
Hycredi Retro Aviator Sunglasses for Women Men Tendy Oversized Square Shades Vintage Classic Rectangle Sun Glasses - Leopard/Green + Black/Orange
Hycredi$10.22208 rev
FEISEDY Sunglasses for Women Men Fashion Mirrored Single Lens Driving Beach Sunnies UV400 Shades B2996 Mint/Purple
FEISEDY$16.261,165 rev
Trending
90-day click momentum
GloFX Green Color Therapy Mood Glasses Migraine Glasses Light Therapy Glasses Chromotherapy Green Colored Migraine Relief Lenses
GloFX$15.104.4★
FEISEDY Sunglasses for Women Men Fashion Mirrored Single Lens Driving Beach Sunnies UV400 Shades B2996 Mint/Purple
FEISEDY$16.264.5★
VANLINKER Vintage Thick Square Sunglasses for Men Women Retro Chunky Rectangle Trendy Shades VL9731 Black Frame/Yellow Orange Lense
VANLINKER$12.054.5★
FEISEDY Retro Square Aviator Sunglasses Women Men 70s Vintage Trendy Plastic Frame Sun Glasses B2835
FEISEDY$15.654.4★
16 Pack Rectangle Sunglasses for Women Retro Transparent Colored Square Glasses Bulk 90s Vintage Eyewear Uniex Adults
SUNOVELTIES$19.064.5★
What buyers say about colored glasses
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality for the price”
“Great deal”
“Awesome shades”
“Fit great”
“Cute style”
“Comfortable and cute”
“What I was looking for”
“Light and cute glasses”
“have held up so far”
“These are well made, not flimsy”
What buyers complain about
“Seems like a quality control issue”
“run tight”
“They broke after wearing one time”
“received the brown”
“Looks expensive”
“false advertisement -”
“Cheap plastic”
“A little flimsy”
“a bit uncomfortable”
“super thin”
Top return reasons
Common questions
- Is colored glasses profitable to sell on Amazon United States?
- The niche generates $35K/yr across 49 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +31.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the colored glasses niche?
- 26 brands and 31 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in colored glasses?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 5.7% — above our launch gate.
- When does demand for colored glasses peak?
- Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.
- What does it cost to enter the colored glasses niche?
- Listings span $8.19–$27.45; the average listing price is $15.02 (sweet spot $15–$100). The average incumbent carries 1,808 reviews — the moat a new listing must climb.