Color Me Pajamas

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

312K

Growth, 90 days vs prior 90

-49.7%

Conversion, latest week

0.8%

Market size, estimated

$73Ka year

Peak month

December24.6× the quietest month

Top search term

colorable pajamas for kids66K searches a year

Listings sell for $28.65 on average, from $7.16 to $40.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.65 that is $0 to $3K a year per listing.

Average price

$28.65inside the $15 to $100 sweet spot

Price range

$7.16–$40.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #7,123 within Sleep & Lounge. It carries 262 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

87%

Out of stock, average day

4.5%

Average rank

#7,123in Sleep & Lounge

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

262per listing

Listings tracked

39

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months