Colonial Hat

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +219.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

+219.9%

Conversion, latest week

4.4%

Market size, estimated

$75Ka year

Peak month

October4.8× the quietest month

Top search term

george washington hat22K searches a year

Listings sell for $18.83 on average, from $2.68 to $31.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.83 that is $2K to $5K a year per listing.

Average price

$18.83inside the $15 to $100 sweet spot

Price range

$2.68–$31.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

7.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #1,926 within Headwear. It carries 286 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

89%

Out of stock, average day

16.7%

Average rank

#1,926in Headwear

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

286per listing

Listings tracked

37

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

43 months