Cologne Spray

Shoppers searched for this 936K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $681K a year.

Searches, last 12 months

936K

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

1.1%

Market size, estimated

$681Ka year

Peak month

December3.3× the quietest month

Top search term

kenneth cole251K searches a year

Listings sell for $69.32 on average, from $10.05 to $267.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $69.32 that is $7K to $17K a year per listing.

Average price

$69.32inside the $15 to $100 sweet spot

Price range

$10.05–$267.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$7K–$17K

Returns

4.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,121 within Luggage. It carries 5,026 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

99%

Out of stock, average day

4.1%

Average rank

#1,121in Luggage

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

5,026per listing

Listings tracked

128

66 products launched here in the last 12 months. 48 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -9 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

66

Successful launches

48Amazon's first-year sales bar

Average brand age

-9 months