Is college sweatshirts profitable to sell on Amazon United States?

The niche generates $18K/yr across 56 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -49.3%. Flapen's verdict: Skip it (38/100).

How competitive is the college sweatshirts niche?

24 brands and 25 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in college sweatshirts?

Top complaints mined from reviews: Size-Overall, Color, Print Quality. The return rate is 8.3% — above our launch gate.

When does demand for college sweatshirts peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.

What does it cost to enter the college sweatshirts niche?

Listings span $10.48–$50.41; the average listing price is $28.94 (sweet spot $15–$100). The average incumbent carries 6,116 reviews — the moat a new listing must climb.

college sweatshirts

Skip it

Soft demand (-49.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$28.94

avg listing price — sweet spot $15–$100

Price range

Great$10.48–$50.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,115.61

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Market size

Bad$18K

$18K/yr · 226K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-49.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, college sweatshirts is a $18K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

college sweatshirts market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $22K–$29K; units × avg price
Conversion rate: 0.3%
Avg BSR: #4,101
Page quality: 0%
Prime: 96%
Sponsored: 63%
Out of stock: 2.6%
Avg brand age: 41 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

32%

Top 20: 65%

Open market

36%

UGP Campus Apparel19%
Barnesmith11%
SDI10%
New York Fashion Police8%
Amazon Essentials8%
Brisco Brands7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Open Trend

Top college sweatshirts search terms

college sweatshirt46K/yr -37.0%0.4% conv.
college hoodies48K/yr -49.1%0.1% conv.
college sweatshirts34K/yr -63.5%0.0% conv.
college hoodie23K/yr -43.4%0.0% conv.
college crewneck8K/yr -23.5%0.1% conv.
college sweater10K/yr -47.0%0.2% conv.
college crewneck sweatshirt12K/yr -56.5%0.1% conv.
college hoodies for men12K/yr -63.5%0.1% conv.
college sweatshirts women10K/yr -67.2%0.0% conv.
college sweaters5K/yr -48.6%0.0% conv.

All search terms

Top college sweatshirts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UGP Campus Apparel AH03 - Michigan Wolverines Arch Logo Hoodie - Medium - Navy

UGP Campus Apparel$50.244.6★2,930 rev

Barnesmith Boston College BC Eagles Adult Unisex Crewneck Sweatshirt Spirit Maroon Medium

Barnesmith$32.534.7★766 rev

Hilinker Womens Graphic Crewneck Sweatshirts Cute Pullover Casual Loose Long Sleeve Tops Grey MICHIGAN Small

Hilinker$25.253.8★236 rev

Brisco Brands Animal House Faber College Frat Party Sweatshirt for Men or Women Navy

Brisco Brands$26.704.4★178 rev

SDI mens 50/50 Blended 8 Oz. Crewneck sports fan sweatshirts Sport Grey Medium US

SDI$30.694.4★104 rev

Newest

by launch date

SweatyRocks Womens Letter Bear Graphic Sweatshirt Casual Long Sleeve Thermal Lined Pullover Tops Light Grey Medium

SweatyRocks$22.3815 rev

10mo ago

SweatyRocks Womens Oversized Letter Graphic Drawstring Hoodie Sweatshirt Thermal Lined Pullovers with Pocket Light Grey Medium

SweatyRocks$29.302 rev

10mo ago

vblane Crewneck Oversized Sweatshirt for Women Preppy Graphic Pullover Casual Loose Long-Sleeve Tops Milano White Large

vblane$22.5336 rev

1y ago

Hilinker Womens Graphic Crewneck Sweatshirts Cute Pullover Casual Loose Long Sleeve Tops Grey MICHIGAN Small

Hilinker$25.25236 rev

1y ago

World And Space University Crewneck Sweathirt Classic Logo Heavy Blend Sweater (US Alpha Medium Regular Regular HARVARD UNIVERSITY - WHITE)

Generic$26.7944 rev

2y ago

What buyers say about college sweatshirts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall12%

“Fit great”

Warmth12%

“Good quality and very warm and the color is very vibrant”

Comfort-Overall11%

“Super comfortable”

Color10%

“The color is bright”

Quality-Overall10%

“Good quality sweatshirt at a fair price”

Value For Money8%

“Great value for price”

Soft Feel5%

“Super soft”

Advertised Vs Actual Product4%

“Does what it should”

Suitability Hot Weather2%

“Works well as we transition from spring to summer weather”

Gifting Purpose2%

“Great gift idea”

What buyers complain about

Size-Overall17%

“Size up”

Color5%

“Color was off”

Print Quality5%

“Lettering looks very cheap”

Material Quality4%

“is cheap, looks cheap, feels cheap”

Thickness4%

“The material is thicker”

Product Condition4%

“Came dirty and I dont wanna have to pay to ship it back”

Arm Fit3%

“The sleeves were shorter so If I raised my arms they sleeves come to my elbows”

Quality-Overall2%

“Garbage”

Residue2%

“These pill and shed the inner material everywhere, all over washer, dryer and other clothes”

Allergies2%

“irritate the back of your neck for absolutely no logical reason at all”

Top return reasons

Size-Overall55%

Color6%

Material Quality5%

Sleeve Fit5%

Length3%

Waist Fit3%

Chest Fit3%

Shoulder Fit3%

Advertised Vs Actual Product2%

Width2%

Common questions

Is college sweatshirts profitable to sell on Amazon United States?: The niche generates $18K/yr across 56 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -49.3%. Flapen's verdict: Skip it (38/100).
How competitive is the college sweatshirts niche?: 24 brands and 25 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in college sweatshirts?: Top complaints mined from reviews: Size-Overall, Color, Print Quality. The return rate is 8.3% — above our launch gate.
When does demand for college sweatshirts peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
What does it cost to enter the college sweatshirts niche?: Listings span $10.48–$50.41; the average listing price is $28.94 (sweet spot $15–$100). The average incumbent carries 6,116 reviews — the moat a new listing must climb.