Is collar stays profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the collar stays niche?

7 brands and 6 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in collar stays?

Top complaints mined from reviews: Size-Overall, Durability, Fastener Quality. The return rate is 0.9%.

When does demand for collar stays peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the collar stays niche?

Listings span $5.22–$59.24; the average listing price is $14.51 (sweet spot $15–$100). The average incumbent carries 2,709 reviews — the moat a new listing must climb.

collar stays

Worth a look

Shows searches that convert (13.8% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Great$1.2M

$1.2M/yr · 608K searches

Price range

Great$5.22–$59.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.51

avg listing price — sweet spot $15–$100

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Review moat

Okay2,709.46

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, collar stays is a $1.2M/yr Amazon United States market (608K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

collar stays market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 13.8%
Avg BSR: #30
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

MENCH SUPER STAYS30%
Quality Stays26%
Moulet15%
Würkin Stiffs14%
Smooth Stays12%
Kukaiao2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top collar stays search terms

collar stays291K/yr +15.9%13.9% conv.
collar stays for mens dress shirts84K/yr +11.9%16.5% conv.
shirt collar stays36K/yr +49.2%10.1% conv.
metal collar stays33K/yr +8.0%15.0% conv.
dress shirt collar inserts21K/yr +13.2%15.7% conv.
metal collar stays for men18K/yr +10.8%14.7% conv.
collar stay15K/yr +17.7%6.3% conv.
mens collar stays17K/yr +3.5%9.2% conv.
shirt collar inserts18K/yr -38.5%8.3% conv.
collar stays metal9K/yr +20.7%13.1% conv.

All search terms

Top collar stays products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100 Plastic Collar Stays For Men Dress Shirt in Plastic Box (25-2 25-2.2 25-2.5 25-2.7)

MENCH SUPER STAYS$6.074.7★2,667 rev

56 Metal Collar Stays for Mens Dress Shirts Premium Stainless Steel Collar Inserts in 4 Sizes

Moulet$12.724.7★5,554 rev

36 Premium Metal Collar Stays in a Plastic Box Order the Sizes You Need (2.2 2.35 2.5 & 2.75)

Smooth Stays$7.774.4★1,466 rev

Quality Stays 52 Metal Collar Stays Stainless Steel Dress Shirt Collar Inserts 4 Sizes with Storage Case

Quality Stays$11.704.7★4,237 rev

Wrkin Stiffs Plastic Magnetic Collar Stays for Mens Dress Shirts with Storage Case | As Seen on Shark Tank | Power Stays 2 Pack (2.0 & 2.5 Inch)

Würkin Stiffs$19.994.6★5,700 rev

Newest

by launch date

120PCS Plastic Collar Stays for Mens Dress Shirts Thicker and More Bend-Resistant Invisible Collar Inserts Sizes 2 2.2 2.55 2.75 Inches with Storage Case

Kukaiao$5.4251 rev

8mo ago

vivinin 112P Dress Shirt Collar Inserts White Plastic Collar Stays with Storage Holder 4 Assorted Sizes Invisible Collar Stiffeners for Men(2 2.2 2.5 2.7)

vivinin$6.05173 rev

1y ago

100 Plastic Collar Stays for Mens Dress Shirts - Plastic Collar Stays for Men (4 Sizes)

Quality Stays$5.224,762 rev

1y ago

100 Plastic Collar Stays For Men Dress Shirt in Plastic Box (25-2 25-2.2 25-2.5 25-2.7)

MENCH SUPER STAYS$6.072,667 rev

6y ago

Wrkin Stiffs Metal Magnetic Collar Stays for Mens Dress Shirts with Storage Case | As Seen on Shark Tank | Power Stays 2 Pack (2.0 & 2.5 Inch)

Würkin Stiffs$29.79828 rev

6y ago

What buyers say about collar stays

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Good assortment of sizes”

Collar Quality15%

“Keep collars straight”

Value For Money13%

“Worth it”

Quality-Overall12%

“Made Well and Comes in Variety of Sizes”

Advertised Vs Actual Product9%

“Exactly What I Needed”

Strength5%

“Well built”

Magnetic Strength/Adsorption4%

“They are magnetic”

Material Quality4%

“These are good quality for plastic stays”

Ease Of Use4%

“Easy to use”

Durability2%

“they have held up grate”

What buyers complain about

Size-Overall11%

“The package is small”

Durability10%

“Came apart after only 2 months of use”

Fastener Quality7%

“kept falling out of the collars”

Thickness7%

“While they are thicker than the flimsy ones that come with shirts they still feel a bit cheap in the hand”

Collar Quality7%

“I can't imagine any collar that couldn't use one of the lengths”

Weight Heavy7%

“Heavy and fall out”

Value For Money5%

“Pricey”

Quality-Overall4%

“they are not the premium quality I was expecting”

Storage Capacity3%

“There is nothing to hold it in place”

Machine Wash Suitability3%

“many of them disappeared in the wash”

Top return reasons

Collar Quality31%

Neck Fit14%

Size-Overall10%

Length9%

Advertised Vs Actual Product6%

Value For Money4%

Material Quality3%

Defective Material/Parts3%

Functionality-Overall3%

Quality-Overall3%

Common questions

Is collar stays profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the collar stays niche?: 7 brands and 6 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in collar stays?: Top complaints mined from reviews: Size-Overall, Durability, Fastener Quality. The return rate is 0.9%.
When does demand for collar stays peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the collar stays niche?: Listings span $5.22–$59.24; the average listing price is $14.51 (sweet spot $15–$100). The average incumbent carries 2,709 reviews — the moat a new listing must climb.