Collar Stays

Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

608K

Growth, 90 days vs prior 90

+12.6%

Conversion, latest week

13.8%

Market size, estimated

$1.2Ma year

Peak month

October1.3× the quietest month

Top search term

collar stays291K searches a year

Listings sell for $14.51 on average, from $5.22 to $59.24. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $14.51 that is $58K to $73K a year per listing.

Average price

$14.51under the $15 to $100 sweet spot

Price range

$5.22–$59.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$58K–$73K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Collar Stays. It carries 2,709 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#30in Collar Stays

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,709per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months