cole haan mens shoes
Worth a lookShows a $6.9M/yr market, but weak search conversion (0.3%) keeps it on the watch list.
Market size
Incredible$6.9M$6.9M/yr · 33.7M searches
Competition
Incredible4%top-5 click share — an open shelf
Avg price
Great$70.76avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.36–$209.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,826.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, cole haan mens shoes is a $6.9M/yr Amazon United States market (33.7M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
cole haan mens shoes market data
- Units sold / yr
- 100K–125K
- avg 100–250/product
- Revenue / yr
- $7.1M–$8.8M
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 87%
- Out of stock
- 3.1%
- Avg brand age
- 50 months
- Avg seller age
- 130 days
Competition & brand share
Clicks spread well past the top 5 (4% combined) — an open shelf where new products get seen.Brands
86 rising
Sellers
560
Top-5 brand share
69%
Top 20: 91%
Top-5 click share
4%
Top 20: 11%
Open market
59%
- Brooks13%
- ASICS11%
- Cole Haan6%
- Amazon Essentials4%
- Skechers4%
- Bruno Marc3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top cole haan mens shoes search terms
- cole haan mens shoes4.8M/yr
- brooks mens running shoes3.4M/yr
- skechers for men2.4M/yr
- asics mens sneakers2.6M/yr
- mens loafers1.3M/yr
- loafers for men1.3M/yr
- clarks shoes men1.7M/yr
- cole haan1.1M/yr
- mens skechers slip-ins941K/yr
- sketcher for men1.2M/yr
Top cole haan mens shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brooks Mens Ghost 17 Neutral Running Shoe - Black/Grey/White - 10.5 Medium
Brooks$116.684.6★3,031 rev
SILENTCARE Mens Oxford Black Dress Shoes Formal Business Comfortable Classic Wingtip Lace Up Shoes
SILENTCARE$35.634.4★792 rev
Cole HAAN Mens Grand Crosscourt Modern Perforated Sneaker Optic White/Peacoat 11-M US
Cole Haan$72.744.5★6,419 rev
Jousen Mens Loafers Casual Slip On Shoes Soft Penny Loafers for Men Lightweight Driving Boat Shoes (AMY802A Brown 11)
Jousen$36.734.3★4,713 rev
Cole Haan Mens 2 Zerogrand LSR Wing British Tan/Black/Ivory 10.5 D - Medium
Cole Haan$129.504.6★7,566 rev
Newest
by launch date
Amazon Essentials Mens Canvas Moc Toe Loafer Black/White 7.5
Amazon Essentials$24.73125 rev
Amazon Essentials Mens Round Toe Derby Dress Shoes Black 8.5
Amazon Essentials$31.91150 rev
ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Light DUST
ASICS$69.40626 rev
ASICS Mens Gel-Venture 11 Running Shoes 11 Black/Carrier Grey
ASICS$70.31626 rev
ASICS Mens Gel-Venture 11 Running Shoes 10 Black/Light DUST
ASICS$69.91626 rev
Trending
90-day click momentumASICS Mens Gel-Venture 11 Running Shoes 11 Black/Light DUST
ASICS$69.404.5★
Brooks Mens Ghost 17 Neutral Running Shoe - Black/Grey/White - 10.5 Medium
Brooks$116.684.6★
ASICS Mens Gel-Venture 11 Running Shoes 10 Black/Light DUST
ASICS$69.914.5★
Amazon Essentials Mens Canvas Moc Toe Loafer Black/White 7.5
Amazon Essentials$24.734.3★
ASICS Mens Gel-Nimbus 27 Running Shoe 10.5 Indigo Fog/Denim Blue
ASICS$124.344.6★
What buyers say about cole haan mens shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Amazingly comfortable”
“Exact fit”
“Great product as usual”
“Great deal”
“Good for running”
“Nice style”
“Lightweight and comfortable”
“Easy to clean”
“These shoes are very durable”
“As described”
What buyers complain about
“these are longer”
“Low quality”
“Falling Apart”
“Not as comfortable as people told me”
“Hurts my feet”
“received used”
“Way too wide”
“Tight in toes”
“the shoe's heel is too hard and rubs”
“Color was off”
Top return reasons
Common questions
- Is cole haan mens shoes profitable to sell on Amazon United States?
- The niche generates $6.9M/yr across 913 tracked products. 48 of 145 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the cole haan mens shoes niche?
- 86 brands and 560 sellers compete. The top 5 products take 4% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in cole haan mens shoes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 8.9% — above our launch gate.
- When does demand for cole haan mens shoes peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cole haan mens shoes niche?
- Listings span $9.36–$209.84; the average listing price is $70.76 (sweet spot $15–$100). The average incumbent carries 3,826 reviews — the moat a new listing must climb.