Cole Haan Mens Shoes

Shoppers searched for this 33.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.

Searches, last 12 months

33.7M

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

0.3%

Market size, estimated

$6.9Ma year

Peak month

December1.6× the quietest month

Top search term

cole haan mens shoes4.8M searches a year

Listings sell for $70.76 on average, from $9.36 to $209.84. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 100 to 250 of them. At $70.76 that is $7K to $18K a year per listing.

Average price

$70.76inside the $15 to $100 sweet spot

Price range

$9.36–$209.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

100–250

Revenue per listing a year

$7K–$18K

Returns

8.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #155 within Shoes. It carries 3,826 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

99%

Out of stock, average day

3.1%

Average rank

#155in Shoes

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,826per listing

Listings tracked

913

145 products launched here in the last 12 months. 48 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

145

Successful launches

48Amazon's first-year sales bar

Average brand age

50 months