Cole Haan Mens Boots

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

378K

Growth, 90 days vs prior 90

-33.4%

Conversion, latest week

0.1%

Market size, estimated

$38Ka year

Peak month

November3.5× the quietest month

Top search term

cole haan mens boots82K searches a year

Listings sell for $90.15 on average, from $24.41 to $264.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $90.15 that is $0 to $9K a year per listing.

Average price

$90.15inside the $15 to $100 sweet spot

Price range

$24.41–$264.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

15.1%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #212 within Shoes. It carries 3,432 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

98%

Out of stock, average day

16.8%

Average rank

#212in Shoes

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

3,432per listing

Listings tracked

256

55 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

55

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months