coin necklace
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great$22.76avg listing price — sweet spot $15–$100
Price range
Great$8.76–$77.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$218K$218K/yr · 812K searches
Review moat
Okay2,268.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, coin necklace is a $218K/yr Amazon United States market (812K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
coin necklace market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $137K–$182K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #2,458
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.9%
- Avg brand age
- 38 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
33
Top-5 brand share
59%
Top 20: 93%
Top-5 click share
49%
Top 20: 81%
Open market
35%
- MJartoria18%
- PAVOI15%
- Tewiky13%
- Poxtex7%
- kate spade new york6%
- ChicSilver6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top coin necklace search terms
- sterling silver pendant119K/yr
- coin necklace89K/yr
- coin necklaces for women79K/yr
- gold coin necklace61K/yr
- medallion necklace for women43K/yr
- circle necklace40K/yr
- large pendant necklace40K/yr
- medallion necklace38K/yr
- gold medallion necklace for women28K/yr
- gold chain with pendant36K/yr
Top coin necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MJartoria Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Golden A-Retro Coin-5 in 1 Layered)
MJartoria$13.274.2★3,480 rev
Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry
Tewiky$9.304.8★424 rev
Poxtex Silver Cross Necklaces for Women Dainty Small Choker Necklace Delicate Minimalist Sterling Silver Cross Pendant Necklace Simple Tiny Cross Jewelry Gift for Mom Daughter
Poxtex$12.114.5★2,194 rev
PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women
PAVOI$13.744.4★6,794 rev
PAVOI 14K Gold Plated Engraved Coin Pendant | Byzantine Coin Necklace | Bohemian Necklace (Moon - Yellow)
PAVOI$14.284.4★2,993 rev
Newest
by launch date
Belacqua 1/4 Carat Round Lab Grown Solitaire Diamond Pendant Necklace in Sterling Silver 18 Cable Chain Spring Ring Clasp G Color SI Clarity Dainty Jewelry for Women Gift Box Included
Belacqua$77.2617 rev
Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry
Tewiky$9.30424 rev
AEEVA Chunky Gold Coin Necklace for Women Silver and Gold Chain Pendant Necklaces 18 Inch Antique Toggle Thick Link Fashion Jewelry Gift for Women (Worn Gold & Sliver-F)
AEEVA$13.31127 rev
Husykam Chunky Coin Pendant Necklace for Women 18K Gold Plated Double-Sided Antique Coin Necklace Thick Toggle Link Chain Layered Statement Jewelry 18 Inch
Husykam$14.30224 rev
KKOXZ Chunky Gold Coin Necklace for Women 18K Gold Plated Toggle Chain
KKOXZ$14.50170 rev
Trending
90-day click momentum
Jewlpire 925 Sterling Silver Chain Necklace for Women 2MM Rope Chains Silver Chain for Women Classic & Sturdy Womens Chains Necklace Sterling Silver Necklaces 22 Inch
Jewlpire$14.124.4★
Jewlpire 925 Sterling Silver Chain Necklace for Women 1.5mm Rope Chains Silver Chain for Women Sturdy & Durable Womens Chains Necklaces 18 Inch
Jewlpire$11.344.4★
Jewlpire 925 Sterling Silver Chain Necklace Chain for Women 1.1mm Cable Chain Necklace Upgraded Spring-Ring Clasp - Thin & Sturdy Womens Chains Necklaces 18 Inch
Jewlpire$14.354.5★
Tiny Sterling Silver High Polish Teardrop Pendant Necklace for Women Teen Girls Casual Minimalist Layering Necklace for Everyday Wear Necklace Gift for Her (18 inches)
Alexandreasjewels$26.814.4★
kate spade new york Gold-Tone Alphabet Pendant Necklace 18
kate spade new york$53.304.6★
What buyers say about coin necklace
What buyers praise and complain about, mined from review topics.What buyers love
“amazing quality necklace”
“Love this chain”
“Good price”
“As advertised”
“The gold color is perfect”
“Fits great”
“is still in good condition”
“Beautiful, shiny,”
“Really nice for gift giving”
“It's very simple”
What buyers complain about
“Its a little shorter than I anticipated”
“Chain is poor quality”
“Poor quality”
“Diamond fell out”
“Waste of money”
“Awful turns black”
“a diamond already fell out”
“Misleading pictures”
“I know it was not real gold”
“the clasp mechanism has broken”
Top return reasons
Common questions
- Is coin necklace profitable to sell on Amazon United States?
- The niche generates $218K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the coin necklace niche?
- 27 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in coin necklace?
- Top complaints mined from reviews: Size-Overall, Chain/Key Quality, Quality-Overall. The return rate is 4.9%.
- When does demand for coin necklace peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the coin necklace niche?
- Listings span $8.76–$77.26; the average listing price is $22.76 (sweet spot $15–$100). The average incumbent carries 2,269 reviews — the moat a new listing must climb.