Coin Necklace

Shoppers searched for this 812K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months

812K

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

1.2%

Market size, estimated

$218Ka year

Peak month

May1.5× the quietest month

Top search term

sterling silver pendant119K searches a year

Listings sell for $22.76 on average, from $8.76 to $77.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $22.76 that is $2K to $6K a year per listing.

Average price

$22.76inside the $15 to $100 sweet spot

Price range

$8.76–$77.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

4.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #2,458 within Pendant Necklaces. It carries 2,269 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#2,458in Pendant Necklaces

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,269per listing

Listings tracked

36

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months