Coffin Wallet

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

500K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

0.8%

Market size, estimated

$70Ka year

Peak month

September1.9× the quietest month

Top search term

goth wallet95K searches a year

Listings sell for $18.69 on average, from $7.40 to $42.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.69 that is $0 to $2K a year per listing.

Average price

$18.69inside the $15 to $100 sweet spot

Price range

$7.40–$42.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #6,087 within Wallets, Card Cases & Money Organizers. It carries 691 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#6,087in Wallets, Card Cases & Money Organizers

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

691per listing

Listings tracked

54

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months