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Coffin Purse

Fail

Buyers convert on only 0.8% of searches, so Coffin Purse is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$47K/yr104K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
49%top-5 click share · 18 brands · 28 sellers

Flapen Score

Coffin Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Coffin Purse is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffin Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Coffin Purse 104K times last year and spent an estimated $47K. The top 5 brands take 70% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
0.8%
Market size, estimated
$47Ka year
Peak month
October3.5× the quietest month
Top search term
coffin purse44K searches a year

02 · Price

A sale here is worth $59.20.

Listings sell for $59.20 on average, from $11.75 to $546.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $59.20 that is $0 to $6K a year per listing.

Average price
$59.20inside the $15 to $100 sweet spot
Price range
$11.75–$546.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #1,673 within Crossbody Bags. It carries 430 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
94%
Out of stock, average day
16.3%
Average rank
#1,673in Crossbody Bags
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
430per listing
Listings tracked
33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Coffin Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

28

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

25%

  • Brand 130%
  • Brand 214%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Coffin Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×

Search terms

Top Coffin Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffin purse44K/yr
  • coffin bag26K/yr
  • coffin backpack17K/yr
  • vampire purse10K/yr
  • coffin crossbody bag4K/yr
  • coffin backpack purse3K/yr
  • coffin purse for women79/yr

Reviews and returns

What reviews say buyers love and hate about Coffin Purse

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Strap/String Quality”
7.8%of orders come back
“The strap on this bag is a joke”
A buyer, on “Strap/String Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Coffin Purse questions

Answered from the same tracked data.