coffee brown dress
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$39.55avg listing price — sweet spot $15–$100
Price range
Great$13.94–$71.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good890.15avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Market size
Okay$178K$178K/yr · 2.2M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad24.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, coffee brown dress is a $178K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 37% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
coffee brown dress market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $237K–$316K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #977
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 1.4%
- Avg brand age
- 28 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
81 falling
Sellers
89
Top-5 brand share
37%
Top 20: 72%
Top-5 click share
14%
Top 20: 31%
Open market
59%
- BTFBM13%
- ZESICA7%
- Memoriesea6%
- REORIA5%
- MEROKEETY5%
- KUTUMAI4%
Demand
Weekly Amazon search volume, last 36 weeks — +36.1% search growth over the last 90 days.Top coffee brown dress search terms
- brown wedding guest dress369K/yr
- brown maxi dress296K/yr
- brown summer dress98K/yr
- brown formal dress172K/yr
- brown summer dress for women57K/yr
- brown formal dress for women121K/yr
- brown cocktail dress125K/yr
- brown long dress115K/yr
- plus size brown dress110K/yr
- brown wedding guest dresses for women78K/yr
Top coffee brown dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BTFBM Summer Maxi Dresses for Women 2026 Strapless Ruched Tube Top Beach Vacation Spring Wedding Guest Dress Pockets (Brown Medium)
BTFBM$47.154.4★328 rev
BTFBM Summer Maxi Dresses for Women 2026 Strapless Ruched Tube Top Beach Vacation Spring Wedding Guest Dress Pockets (Brown Large)
BTFBM$47.264.4★328 rev
BTFBM Summer Maxi Dresses for Women 2026 Strapless Ruched Tube Top Beach Vacation Spring Wedding Guest Dress Pockets (Brown Small)
BTFBM$46.434.4★328 rev
Memoriesea Womens Sexy One Shoulder Satin High Split Cocktail Wedding Party Maxi Dress Brown
Memoriesea$45.404.3★6,300 rev
REORIA Summer Wedding Guest Maxi Dresses for Women Sleeveless Square Neck Sheer Mesh Ruched Bodycon Long Dress Trendy Clothes Shaved Chocolate Small
REORIA$45.674.6★116 rev
Newest
by launch date
REORIA Summer Mesh Sheer Sleeveless Wedding Guest Maxi Dresses for Women Ruched Bodycon Square Neck Halter Tie Back Long Dress Shaved Chocolate Medium
REORIA$43.2274 rev
Caracilia Womens Summer Off The Shoulder Formal Bodycon Maxi Dresses High Slit Ruffle Hem Mesh Wedding Guest Cocktail Dress Brown Small
Caracilia$49.6265 rev
SOLY HUX Womens Wedding Guest Dress Sundresses Ruffle Layered Halter Backless Flowy Formal Maxi Dresses Coffee Brown Large
SOLY HUX$71.22152 rev
REORIA Summer Wedding Guest Maxi Dresses for Women Sleeveless Square Neck Sheer Mesh Ruched Bodycon Long Dress Trendy Clothes Shaved Chocolate Small
REORIA$45.67116 rev
Trendy Queen Womens Off The Shoulder Dresses Cocktail Mini Dress Summer 2026 Going Out Bodycon Sexy Party Club Spring Fashion Outfits Brown M
Trendy Queen$25.95128 rev
Trending
90-day click momentum
Summer Maxi Dresses for Women 2026 Strapless Ruched Tube Dress with Scarf Beach Vacation Spring Wedding Guest Dress Pockets (US Alpha Large Regular Regular Brown)
GERT COREL$53.324.2★
SOLY HUX Womens Wedding Guest Dress Sundresses Ruffle Layered Halter Backless Flowy Formal Maxi Dresses Coffee Brown Large
SOLY HUX$71.224.1★
Trendy Queen Womens Off The Shoulder Dresses Cocktail Mini Dress Summer 2026 Going Out Bodycon Sexy Party Club Spring Fashion Outfits Brown M
Trendy Queen$25.954.1★
Caracilia Womens Summer Off The Shoulder Formal Bodycon Maxi Dresses High Slit Ruffle Hem Mesh Wedding Guest Cocktail Dress Brown Small
Caracilia$49.624.2★
BTFBM Summer Maxi Dresses for Women 2026 Strapless Ruched Tube Top Beach Vacation Spring Wedding Guest Dress Pockets (Brown Small)
BTFBM$46.434.4★
What buyers say about coffee brown dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“It's comfortable”
“Beautiful Dress”
“Good material”
“true to color”
“Excellent product”
“Stretchy fabric”
“Material is soft”
“Looks exactly as pictured”
“Worth it”
What buyers complain about
“Size down”
“material is meh”
“Low quality”
“Strings coming out”
“Not my style”
“The product came dirty like someone used before”
“Does not resemble photos displayed”
“it smells weird”
“Not worth price”
“Waist band isnt elastic”
Top return reasons
Common questions
- Is coffee brown dress profitable to sell on Amazon United States?
- The niche generates $178K/yr across 212 tracked products. 33 of 117 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the coffee brown dress niche?
- 81 brands and 89 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in coffee brown dress?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 24.3% — above our launch gate.
- What does it cost to enter the coffee brown dress niche?
- Listings span $13.94–$71.33; the average listing price is $39.55 (sweet spot $15–$100). The average incumbent carries 890 reviews — the moat a new listing must climb.