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Coffee Brown Dress

Maybe

The top 5 products take only 14% of clicks. But an estimated 24.3% of orders come back, so Coffee Brown Dress is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$178K/yr2.2M searches / yr
90-day growth
+36.1%search demand this quarter
Competition
14%top-5 click share · 81 brands · 89 sellers

Flapen Score

Coffee Brown Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Coffee Brown Dress is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Brown Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Coffee Brown Dress 2.2M times last year and spent an estimated $178K. The top 5 brands take 37% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+36.1%
Conversion, latest week
0.2%
Market size, estimated
$178Ka year
Top search term
brown wedding guest dress369K searches a year

02 · Price

A sale here is worth $39.55.

Listings sell for $39.55 on average, from $13.94 to $71.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $39.55 that is $0 to $4K a year per listing.

Average price
$39.55inside the $15 to $100 sweet spot
Price range
$13.94–$71.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
24.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #977 within Dresses. It carries 890 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
1.4%
Average rank
#977in Dresses
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
890per listing
Listings tracked
212

04 · Newcomers

33 of last year's 117 launches cleared the first-year sales bar.

117 products launched here in the last 12 months. 33 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
117
Successful launches
33Amazon's first-year sales bar
Average brand age
28 months

Products

Top Coffee Brown Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

81 falling

Sellers

89

Top-5 brand share

37%

Top 20: 72%

Top-5 click share

14%

Top 20: 31%

Open market

59%

  • Brand 113%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Coffee Brown Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 5.3× · 8 of 12 months tracked

Search terms

Top Coffee Brown Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown wedding guest dress369K/yr
  • brown maxi dress296K/yr
  • brown summer dress98K/yr
  • brown formal dress172K/yr
  • brown summer dress for women57K/yr
  • brown formal dress for women121K/yr
  • brown cocktail dress125K/yr
  • brown long dress115K/yr
  • plus size brown dress110K/yr
  • brown wedding guest dresses for women78K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Brown Dress

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
24.3%of orders come back
“Size down”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coffee Brown Dress questions

Answered from the same tracked data.