Is code 118 wallets for men profitable to sell on Amazon United States?

The niche generates $463K/yr across 25 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (46/100).

How competitive is the code 118 wallets for men niche?

16 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in code 118 wallets for men?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.5%.

When does demand for code 118 wallets for men peak?

Demand peaks in Jun–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the code 118 wallets for men niche?

Listings span $10.15–$85.12; the average listing price is $32.93 (sweet spot $15–$100). The average incumbent carries 7,965 reviews — the moat a new listing must climb.

code 118 wallets for men

Skip it

Weak search conversion (1.6%) — this niche doesn't clear our bar today.

Avg price

Incredible$32.93

avg listing price — sweet spot $15–$100

Price range

Great$10.15–$85.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$463K

$463K/yr · 862K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Review moat

Bad7,964.84

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, code 118 wallets for men is a $463K/yr Amazon United States market (862K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

code 118 wallets for men market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $412K–$494K; units × avg price
Conversion rate: 1.6%
Avg BSR: #63
Page quality: 0%
Prime: 72%
Sponsored: 96%
Out of stock: 0.5%
Avg brand age: 39 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

21%

CODE 11842%
ZALVEX12%
kafellon7%
typecase6%
SEMORID5%
RUNBOX5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top code 118 wallets for men search terms

code 118 wallets for men402K/yr +3.0%1.5% conv.
code 118 wallet154K/yr -2.8%1.1% conv.
code 11886K/yr -3.3%0.8% conv.
code wallet30K/yr +27.0%1.2% conv.
code-118 wallet22K/yr +84.7%0.7% conv.
code118 wallets for men22K/yr +16.2%1.5% conv.
code wallets for men33K/yr -20.2%1.4% conv.
code1189K/yr +13.3%0.7% conv.
code wallets20K/yr -33.5%0.8% conv.
118 code wallet14K/yr -20.3%0.8% conv.

All search terms

Top code 118 wallets for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CODE 118 Wallet for Men - Slim Minimalist Aluminum Smart Wallet with RFID Blocking - Compact cash and Credit card holder with Pop Up Ejector (Classic Jet Black)

CODE 118$45.514.3★1,192 rev

ZALVEX Wallet for Men Mens Minimalist Wallet 9-13 Cards Slim Compact Wallet with Money Clip & ID Window RFID Blocking Smart Pop Up Card Wallet Metal Aluminum Credit Card Holder Bifold Wallet

ZALVEX$27.984.5★5,795 rev

Wallet for Men RFID Wallet with 2 ID Windows & Money Clip Slim Pop Up Card Holder for 10-12 Cards Bifold Minimalist Smart Wallet for Front Pocket Compact Metal Credit Card Holder Gifts for Men

kafellon$27.764.5★2,184 rev

RUNBOX Slim Card Holder Wallet for Men Minimalist RFID Blocking Wallet with Pop-Up Function Ultra-Thin Design Metal Business Card Cases holds 6+6 Cards Gifts for Men Mens Accessories

RUNBOX$10.154.5★4,564 rev

CODE 118 Wallet for Men - Slim Minimalist Aluminum Smart Wallet with RFID Blocking - Compact cash and Credit card holder with Pop Up Ejector (Classic Pacific Blue)

CODE 118$44.814.3★1,192 rev

Newest

by launch date

Wallet for Men RFID Blocking Wallet for 10-12 Cards Slim Bifold Minimalist Smart Pop Up Wallet with Money Clip Inside & ID Window Compact Front Pocket Metal Credit Card Holder Birthday Gifts for Men

KIKVES$27.54173 rev

2mo ago

Vast Scenery Mens Wallet with Airtag Holder RFID Wallets for Men Pop up Card Holder Smart Slim Minimalist Trifold - 10+ Cards Capacity | ID Window | Cash Slot | Magnetic Closure Gift for Him

Vast Scenery$38.61189 rev

6mo ago

CODE 118 Bi-Fold Leather Case - Slim Minimalist Wallet Case for Men - Compact Card & Cash Holder Accessories - Full-Grain Leather sleeve for Front Pocket Wallet Not Included (Bi-Fold Black Onyx)

CODE 118$31.34148 rev

7mo ago

furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet

furid$37.44789 rev

8mo ago

CODE 118 Wallet for Men - Slim Minimalist Aluminum Magnetic Card Holder - RFID Blocking Front Pocket Mag Safe Wallet with Strong Magnet Attachment (Brushed Black)

CODE 118$56.151,192 rev

10mo ago

What buyers say about code 118 wallets for men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Amazing quality”

Pockets/Compartments11%

“it is very spacious”

Value For Money8%

“Good value for money”

Ease Of Use7%

“Easy to use & handle”

Design-Overall6%

“well constructed”

Size-Overall6%

“Fits perfectly”

Advertised Vs Actual Product5%

“Exactly what I ordered”

Durability5%

“The material feels durable”

Locking Mechanism4%

“holds them securely”

Storage Capacity3%

“Good storage too”

What buyers complain about

Durability19%

“Already falling apart”

Size-Overall12%

“Not a good fit”

Quality-Overall8%

“Quality is cheap below average”

Ease Of Use6%

“Not user friendly”

Thickness4%

“A bit thicker than I had hoped”

Value For Money3%

“To expensive”

Weight Heavy3%

“Heavy & Bulky”

Storage Capacity3%

“Not enough space”

Functionality-Overall2%

“Doesn't work right”

Strength2%

“This is not heavy duty”

Top return reasons

Size-Overall37%

Weight Heavy10%

Advertised Vs Actual Product8%

Functionality-Overall8%

Ease Of Use4%

Pockets/Compartments4%

Quality-Overall3%

Shape/Style3%

Storage Capacity2%

Material Quality2%

Common questions

Is code 118 wallets for men profitable to sell on Amazon United States?: The niche generates $463K/yr across 25 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (46/100).
How competitive is the code 118 wallets for men niche?: 16 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in code 118 wallets for men?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.5%.
When does demand for code 118 wallets for men peak?: Demand peaks in Jun–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the code 118 wallets for men niche?: Listings span $10.15–$85.12; the average listing price is $32.93 (sweet spot $15–$100). The average incumbent carries 7,965 reviews — the moat a new listing must climb.