Code 118 Wallets for Men

Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $463K a year.

Searches, last 12 months

862K

Growth, 90 days vs prior 90

+2.7%

Conversion, latest week

1.6%

Market size, estimated

$463Ka year

Peak month

December3.3× the quietest month

Top search term

code 118 wallets for men402K searches a year

Listings sell for $32.93 on average, from $10.15 to $85.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $32.93 that is $25K to $33K a year per listing.

Average price

$32.93inside the $15 to $100 sweet spot

Price range

$10.15–$85.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$25K–$33K

Returns

4.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #63 within Wallets, Card Cases & Money Organizers. It carries 7,965 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

72%

Out of stock, average day

0.5%

Average rank

#63in Wallets, Card Cases & Money Organizers

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

7,965per listing

Listings tracked

25

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months