coconuts by matisse
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$50.81avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+44.1%90-day search growth — must beat 0% to launch
Review moat
Good1,036.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$9.90–$269.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.9%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 203K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, coconuts by matisse is a $38K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
coconuts by matisse market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $25K–$38K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #3,813
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 32%
- Out of stock
- 9.0%
- Avg brand age
- 32 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
39
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
20%
Top 20: 47%
Open market
12%
- BEACH by Matisse38%
- Coconuts by Matisse26%
- Matisse10%
- Amazon Essentials6%
- EQAUDES4%
- CUSHIONAIRE3%
- Open — no brand owns it (13 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×
Top coconuts by matisse search terms
- matisse sandals28K/yr
- beach by matisse sandals29K/yr
- coconuts by matisse32K/yr
- beach by matisse29K/yr
- matisse shoes30K/yr
- coconuts by matisse sandals8K/yr
- matisse sandals for women7K/yr
- beach by matisse platform sandals9K/yr
- softwaves shoes12K/yr
- beach matisse sandals3K/yr
Top coconuts by matisse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Matisse Womens Runaway Natural Snake 9 M
Matisse$49.983.0★2 rev
BEACH by Matisse Womens Arden Ivory/Medium / 8
BEACH by Matisse$62.434.2★6 rev
BEACH by Matisse Womens Mallorca Platform Flip Flop Casual Sandals Casual Low Heel 1-2 - Brown - Size 8 M
BEACH by Matisse$52.153.6★6 rev
BEACH by Matisse Womens Vacay Strappy Casual Sandals Casual - Beige - Size 8 M
BEACH by Matisse$48.400.0★0 rev
Amazon Essentials Womens Thong Sandal White 9
Amazon Essentials$13.954.3★24,399 rev
Newest
by launch date
Coconuts by Matisse Womens Flash Lace Up Sneakers Shoes Casual - Beige - Size 8 M
Coconuts by Matisse$83.060 rev
BEACH by Matisse Womens Aura Block Casual Sandals Casual Mid Heel 2-3 - Beige Clear - Size 9 M
BEACH by Matisse$50.510 rev
BEACH by Matisse Womens Vacay Strappy Casual Sandals Casual - Beige - Size 8 M
BEACH by Matisse$48.400 rev
BEACH by Matisse Womens Vacay Strappy Casual Sandals Casual - Beige - Size 7 M
BEACH by Matisse$47.680 rev
Coconuts by Matisse Womens Margo Kitten Flip Flops Casual Sandals Casual Low Heel 1-2 - Brown Clear - Size 10 M
Coconuts by Matisse$42.265 rev
Trending
90-day click momentum
Coconuts by Matisse Womens Kerry Ankle Strap Casual Sandals Casual - Beige - Size 9 M
Coconuts by Matisse$47.290.0★
Amazon Essentials Womens Thong Sandal White 9
Amazon Essentials$13.954.3★
Matisse Womens Mirage Flip Flops Casual Sandals Casual - Beige - Size 7 M
Matisse$78.290.0★
Coconuts by Matisse Womens Flash Lace Up Sneakers Shoes Casual - Beige - Size 8 M
Coconuts by Matisse$83.060.0★
BEACH by Matisse Womens Vacay Strappy Casual Sandals Casual - Beige - Size 7 M
BEACH by Matisse$47.680.0★
What buyers say about coconuts by matisse
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and Cute”
“The size is true fit”
“Worth every penny”
“Great high-quality shoe”
“Fun and brightly colored”
“Not heavy to walk with”
“Cute Style”
“Super comfy and durable”
“Simple and nice”
“Definitely better materials than I expected”
What buyers complain about
“Too big”
“the most uncomfortable shoes ever”
“Doesn't last”
“Poor Quality”
“Very hard”
“Strap Ripped After First Use”
“Not for narrow feet”
“Painful”
“The heels make a noise”
“No support or cushion”
Top return reasons
Common questions
- Is coconuts by matisse profitable to sell on Amazon United States?
- The niche generates $38K/yr across 120 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +44.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the coconuts by matisse niche?
- 19 brands and 39 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in coconuts by matisse?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 5.9% — above our launch gate.
- When does demand for coconuts by matisse peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the coconuts by matisse niche?
- Listings span $9.90–$269.93; the average listing price is $50.81 (sweet spot $15–$100). The average incumbent carries 1,037 reviews — the moat a new listing must climb.