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Coconuts By Matisse

Fail

Buyers convert on only 0.4% of searches, so Coconuts By Matisse is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$38K/yr203K searches / yr
90-day growth
+44.1%search demand this quarter
Competition
20%top-5 click share · 19 brands · 39 sellers

Flapen Score

Coconuts By Matisse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Coconuts By Matisse is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconuts By Matisse market on Amazon at a glance

Shoppers on Amazon United States searched for Coconuts By Matisse 203K times last year and spent an estimated $38K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+44.1%
Conversion, latest week
0.4%
Market size, estimated
$38Ka year
Peak month
May3.0× the quietest month
Top search term
matisse sandals28K searches a year

02 · Price

A sale here is worth $50.81.

Listings sell for $50.81 on average, from $9.90 to $269.93. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $50.81 that is $0 to $5K a year per listing.

Average price
$50.81inside the $15 to $100 sweet spot
Price range
$9.90–$269.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #3,813 within Sandals. It carries 1,037 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
60%
Out of stock, average day
9.0%
Average rank
#3,813in Sandals
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
1,037per listing
Listings tracked
120

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Coconuts By Matisse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

39

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

20%

Top 20: 47%

Open market

12%

  • Brand 138%
  • Brand 226%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (13 brands, 12%)

Demand

Coconuts By Matisse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Coconuts By Matisse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matisse sandals28K/yr
  • beach by matisse sandals29K/yr
  • coconuts by matisse32K/yr
  • beach by matisse29K/yr
  • matisse shoes30K/yr
  • coconuts by matisse sandals8K/yr
  • matisse sandals for women7K/yr
  • beach by matisse platform sandals9K/yr
  • softwaves shoes12K/yr
  • beach matisse sandals3K/yr

Reviews and returns

What reviews say buyers love and hate about Coconuts By Matisse

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Size-Overall”
5.9%of orders come back
“Too big”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Coconuts By Matisse questions

Answered from the same tracked data.