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Cocomelon Blanket

Fail

Shoppers spend an estimated $17K a year here, so Cocomelon Blanket is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$17K/yr36K searches / yr
90-day growth
-39.2%search demand this quarter
Competition
58%top-5 click share · 6 brands · 18 sellers

Flapen Score

Cocomelon Blanket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cocomelon Blanket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocomelon Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Cocomelon Blanket 36K times last year and spent an estimated $17K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-39.2%
Conversion, latest week
2.3%
Market size, estimated
$17Ka year
Peak month
December7.0× the quietest month
Top search term
cocomelon blanket24K searches a year

02 · Price

A sale here is worth $21.19.

Listings sell for $21.19 on average, from $8.14 to $39.40. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $21.19 that is $0 to $2K a year per listing.

Average price
$21.19inside the $15 to $100 sweet spot
Price range
$8.14–$39.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #912 within Travel Accessories. It carries 951 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
12.9%
Average rank
#912in Travel Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
951per listing
Listings tracked
19

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cocomelon Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

18

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 232%
  • Brand 325%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Cocomelon Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Cocomelon Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocomelon blanket24K/yr
  • cocomelon blanket for girls5K/yr
  • cocomelon blanket for boys4K/yr
  • coco melon blanket3K/yr
  • cocomelon blanket for toddlers 1-3616/yr

Reviews and returns

What reviews say buyers love and hate about Cocomelon Blanket

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
22%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Way to small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cocomelon Blanket questions

Answered from the same tracked data.