Is coatigan profitable to sell on Amazon United States?

The niche generates $40K/yr across 207 tracked products. 12 of 54 products launched in the last 360 days are still selling. 90-day search growth is -37.6%. Flapen's verdict: Skip it (42/100).

How competitive is the coatigan niche?

65 brands and 75 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in coatigan?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.9% — above our launch gate.

When does demand for coatigan peak?

Demand peaks in Jan–Oct–Nov; the busiest month runs 3.9× the quietest.

What does it cost to enter the coatigan niche?

Listings span $9.62–$45.66; the average listing price is $22.99 (sweet spot $15–$100). The average incumbent carries 4,390 reviews — the moat a new listing must climb.

coatigan

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Incredible$22.99

avg listing price — sweet spot $15–$100

Price range

Great$9.62–$45.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,390.14

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$40K

$40K/yr · 491K searches

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Growth

Bad-37.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, coatigan is a $40K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

coatigan market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $46K–$57K; units × avg price
Conversion rate: 0.4%
Avg BSR: #519
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 3.7%
Avg brand age: 39 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

65 falling

Sellers

Top-5 brand share

58%

Top 20: 85%

Top-5 click share

14%

Top 20: 33%

Open market

39%

Amazon Essentials20%
GRACE KARIN19%
AYIFU8%
Saodimallsu6%
DB MOON5%
GRECERELLE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.9×

Open Trend

Top coatigan search terms

long summer cardigan17K/yr +152.0%0.3% conv.
long summer cardigans for women12K/yr +97.9%0.1% conv.
black duster for women29K/yr -11.7%0.5% conv.
long white cardigan for women21K/yr -3.4%1.0% conv.
maxi cardigan37K/yr -39.8%0.1% conv.
long duster cardigans for women46K/yr -57.3%0.1% conv.
white long cardigan for women19K/yr -2.1%1.1% conv.
black duster18K/yr -11.3%0.5% conv.
long white cardigan18K/yr -29.3%1.0% conv.
long duster cardigan21K/yr -20.0%0.2% conv.

All search terms

Top coatigan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AYIFU Womens Maxi Cardigan Lightweight Long Sleeve Open Front Casual Cardigans Duster with Pockets (Black M)

AYIFU$14.874.4★387 rev

AYIFU Womens Maxi Cardigan Lightweight Long Sleeve Open Front Casual Cardigans Duster with Pockets (Black L)

AYIFU$14.794.4★387 rev

GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress White L

GRACE KARIN$26.864.5★416 rev

DB MOON Womens Long Cardigan Light Weight Sweater Long Sleeve Lightweight Open Front Fall Outfits with Pockets White

DB MOON$13.814.6★1,686 rev

GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black XL

GRACE KARIN$22.874.5★416 rev

Newest

by launch date

Saodimallsu Womens Crochet Long Cardigans Duster Button Up Bell Long Sleeve Ruffle 2026 Summer Boho Beach Cover Ups Black

Saodimallsu$35.58148 rev

5mo ago

Saodimallsu Womens Crochet Lightweight Cardigans Casual Summer Open Front Boho Knit Long Sleeve Kimonos A-Khaki

Saodimallsu$28.4237 rev

5mo ago

GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress White L

GRACE KARIN$26.86416 rev

6mo ago

GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black XL

GRACE KARIN$22.87416 rev

6mo ago

GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black M

GRACE KARIN$21.87416 rev

6mo ago

What buyers say about coatigan

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Awesome fit”

Weight Light11%

“Lightweight and breathable”

Soft Feel9%

“Material is so soft and comfortable”

Comfort-Overall9%

“Extremely comfortable”

Quality-Overall8%

“The quality and fit are consistent”

Color5%

“the color is true”

Material Quality4%

“lightweight material”

Advertised Vs Actual Product4%

“As advertised”

Warmth4%

“keeps you warm”

Shape/Style4%

“Super flattering”

What buyers complain about

Size-Overall16%

“Fits small”

Material Quality6%

“Weird material”

Quality-Overall6%

“Cheaply made”

Color5%

“Color is way off”

Thickness4%

“Love it, just not as thick as I expected”

Advertised Vs Actual Product3%

“NOT what was pictured”

Pilling/Linting2%

“The fabric began pilling shortly after its initial wear”

Thin2%

“It's thin”

Smell2%

“Smells awful”

Durability2%

“unraveling”

Top return reasons

Size-Overall41%

Material Quality9%

Length9%

Color7%

Thin7%

Sleeve Fit5%

Chest Fit3%

Advertised Vs Actual Product3%

Shape/Style2%

Shoulder Fit2%

Common questions

Is coatigan profitable to sell on Amazon United States?: The niche generates $40K/yr across 207 tracked products. 12 of 54 products launched in the last 360 days are still selling. 90-day search growth is -37.6%. Flapen's verdict: Skip it (42/100).
How competitive is the coatigan niche?: 65 brands and 75 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in coatigan?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.9% — above our launch gate.
When does demand for coatigan peak?: Demand peaks in Jan–Oct–Nov; the busiest month runs 3.9× the quietest.
What does it cost to enter the coatigan niche?: Listings span $9.62–$45.66; the average listing price is $22.99 (sweet spot $15–$100). The average incumbent carries 4,390 reviews — the moat a new listing must climb.

coatigan

coatigan market data

Competition & brand share

Demand & seasonality

Top coatigan search terms

Top coatigan products on Amazon

Top sellers

Newest

Trending

What buyers say about coatigan

What buyers love

What buyers complain about

Top return reasons

Common questions

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