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Coast Guard

Fail

Shoppers spend an estimated $36K a year here, so Coast Guard is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$36K/yr144K searches / yr
90-day growth
+29.1%search demand this quarter
Competition
57%top-5 click share · 19 brands · 102 sellers

Flapen Score

Coast Guard against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Coast Guard is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coast Guard market on Amazon at a glance

Shoppers on Amazon United States searched for Coast Guard 144K times last year and spent an estimated $36K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+29.1%
Conversion, latest week
0.9%
Market size, estimated
$36Ka year
Peak month
December4.4× the quietest month
Top search term
coast guard71K searches a year

02 · Price

A sale here is worth $28.73.

Listings sell for $28.73 on average, from $6.96 to $108.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $28.73 that is $0 to $3K a year per listing.

Average price
$28.73inside the $15 to $100 sweet spot
Price range
$6.96–$108.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #39,411 within Shops. It carries 722 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
83%
Out of stock, average day
8.3%
Average rank
#39,411in Shops
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
722per listing
Listings tracked
30

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Coast Guard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

102

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

20%

  • Brand 128%
  • Brand 228%
  • Brand 317%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Coast Guard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Coast Guard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coast guard71K/yr
  • coast guard gifts43K/yr
  • us coast guard16K/yr
  • uscg10K/yr
  • coastguard4K/yr

Reviews and returns

What reviews say buyers love and hate about Coast Guard

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
3.6%of orders come back
“The helicopter was bigger than I thought it would be”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Coast Guard questions

Answered from the same tracked data.