Is coast guard profitable to sell on Amazon United States?

The niche generates $36K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Skip it (41/100).

How competitive is the coast guard niche?

19 brands and 102 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in coast guard?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 3.6%.

When does demand for coast guard peak?

Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the coast guard niche?

Listings span $6.96–$108.90; the average listing price is $28.73 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.

coast guard

Skip it

A small market ($36K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$28.73

avg listing price — sweet spot $15–$100

Price range

Great$6.96–$108.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good721.5

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.1%

90-day search growth — must beat 0% to launch

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$36K

$36K/yr · 144K searches

According to Flapen's Amazon United States niche tracking, coast guard is a $36K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

coast guard market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $72K–$86K; units × avg price
Conversion rate: 0.9%
Avg BSR: #39,411
Page quality: 0%
Prime: 83%
Sponsored: 80%
Out of stock: 8.3%
Avg brand age: 59 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

102

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

20%

Armed Forces Gear28%
Rapid Dominance28%
Onyx17%
YOUNEEDFUL3%
Aqua LEISURE2%
e4Hats.com2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top coast guard search terms

coast guard71K/yr +30.1%0.3% conv.
coast guard gifts43K/yr +34.1%1.1% conv.
us coast guard16K/yr +22.2%0.2% conv.
uscg10K/yr +9.6%0.2% conv.
coastguard4K/yr +83.5%0.5% conv.

All search terms

Top coast guard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Onyx M-16 Manual Inflatable Belt Pack U.S. Coast Guard Approved Low Profile Compact Design Approved for users 16 years and older; and over 80 pounds

Onyx$72.644.7★2,619 rev

Rapid Dominance Mens Military-apparel-accessories Navy

Rapid Dominance$16.794.6★203 rev

Rapiddominance Coast Guard Military Cap White

Rapid Dominance$16.214.6★260 rev

Armed Forces Gear Mens United States Coast Guard Performance Polo - Official Licensed United States Coast Guard Shirts for Men (Navy Large)

Armed Forces Gear$42.834.6★22 rev

Armed Forces Gear Mens Coast Guard Vintage Basic Short-Sleeve T-Shirt (Gray X-Large)

Armed Forces Gear$25.014.7★523 rev

Newest

by launch date

LEGO City Coast Guard Helicopter Building Toy for Kids - Pretend Play Emergency Response Set for Boys & Girls Ages 7+ - Includes 4 Minifigures Shark & Rescue Pod - Gift Idea for Birthdays - 60503

LEGO$64.4655 rev

6mo ago

Lwjhzywl Saluting Military Duck Figurine - Resin Veteran Duck in Uniform Patriotic Army Desk Decor for Veterans Military Appreciation Gift for Veterans Day Military Home Decoration (Coast Guard)

Lwjhzywl$13.0183 rev

8mo ago

Coast Guard Decorations - Military USCG Banner Welcome Home Banner Military Coast Guard Graduation Parties Retirement Celebrations

Yavxzvbw$9.6312 rev

11mo ago

YOUNEEDFUL Small Soldier Duck Resin Handicraft Ornament Veteran Tribute Duck Unique Military Hand-Painted Duck Desktop Ornament Veterans Day Gifts (Coast Guard)

YOUNEEDFUL$12.9371 rev

1y ago

Armed Forces Gear US Coast Guard Seal Logo T-Shirt (Od Green MD)

Armed Forces Gear$15.961 rev

1y ago

What buyers say about coast guard

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Good fit”

Quality-Overall17%

“Great quality and vibrant colors”

Advertised Vs Actual Product8%

“Just as advertised”

Value For Money4%

“Great value for a great product”

Weight Light4%

“So much less bulky than the old style ones”

Material Quality4%

“Stitching and material were well designed and made”

Instructions/User Manual/Troubleshooting4%

“Instructions are clear on how to set up”

Gifting Purpose4%

“Nice gift”

Assembly/Installation4%

“However, it was very easy to put together and only took a few minutes”

Color3%

“Vibrant colors”

What buyers complain about

Size-Overall17%

“The helicopter was bigger than I thought it would be”

Value For Money13%

“It was expensive”

Advertised Vs Actual Product11%

“Great product, however did not include CO2 as advertised”

Inflation/Deflation8%

“Husband set it to manual so that heat or humidity in storage wont make it inflate”

Quality-Overall7%

“Very poorly made and very overpriced”

Water Resistance6%

“Dangerous, dude not prevent child from flipping face first into water”

Assembly/Installation6%

“he found it rather challenging to put together”

Material Quality3%

“Could be a better fit and better material”

Weight Heavy2%

“The shared ones are just so bulky”

Color2%

“The medals colors are not as advertised”

Top return reasons

Size-Overall79%

Advertised Vs Actual Product6%

Value For Money4%

Material Quality2%

Quality-Overall2%

Comfort-Overall1%

Functionality-Overall1%

Color1%

Defective Material/Parts1%

Weight Heavy1%

Common questions

Is coast guard profitable to sell on Amazon United States?: The niche generates $36K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Skip it (41/100).
How competitive is the coast guard niche?: 19 brands and 102 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in coast guard?: Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 3.6%.
When does demand for coast guard peak?: Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the coast guard niche?: Listings span $6.96–$108.90; the average listing price is $28.73 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.