Coast Guard
FailShoppers spend an estimated $36K a year here, so Coast Guard is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $36K/yr144K searches / yr
- 90-day growth
- +29.1%search demand this quarter
- Competition
- 57%top-5 click share · 19 brands · 102 sellers
Flapen Score
Coast Guard against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Coast Guard is stronger. Inside it, weaker.
Market
The Coast Guard market on Amazon at a glance
Shoppers on Amazon United States searched for Coast Guard 144K times last year and spent an estimated $36K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- +29.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $36Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- coast guard71K searches a year
02 · Price
A sale here is worth $28.73.
Listings sell for $28.73 on average, from $6.96 to $108.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $28.73 that is $0 to $3K a year per listing.
- Average price
- $28.73inside the $15 to $100 sweet spot
- Price range
- $6.96–$108.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #39,411 within Shops. It carries 722 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 83%
- Out of stock, average day
- 8.3%
- Average rank
- #39,411in Shops
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 722per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Coast Guard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Onyx M-16 Manual Inflatable Belt Pack U.S. Coast Guard Approved Low Profile Compact Design Approved for users 16 years and older; and over 80 pounds
- Price
- $72.64
- Rating
- 4.7/5
- Reviews
- 2,619
- Age
- 7y ago

Rapid Dominance Mens Military-apparel-accessories Navy
- Price
- $16.79
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 13y ago

Rapiddominance Coast Guard Military Cap White
- Price
- $16.21
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 14y ago

Armed Forces Gear Mens United States Coast Guard Performance Polo - Official Licensed United States Coast Guard Shirts for Men (Navy Large)
- Price
- $42.83
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago

Armed Forces Gear Mens Coast Guard Vintage Basic Short-Sleeve T-Shirt (Gray X-Large)
- Price
- $25.01
- Rating
- 4.7/5
- Reviews
- 523
- Age
- 12y ago
Trending
estimated 90-day click momentum
Armed Forces Gear US Coast Guard Seal Logo T-Shirt (Od Green MD)
- Price
- $15.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

United States Coast Guard Grandparent T-Shirt small navy
- Price
- $18.84
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 8y ago

BLUESTORM Cirrus26 Inflatable PFD Life Jackets for Adults | US Coast Guard Approved Automatic Life Vest w/Manual Override Convertibility (Hi Vis)
- Price
- $108.90
- Rating
- 4.6/5
- Reviews
- 1,025
- Age
- 5y ago

Oceans7 US Coast Guard-Approved Kids Life Jacket 30-50 lbs -Type III PFD Flexible-Fit Open-Sided Design Personal Flotation Device Pink/Berry
- Price
- $30.94
- Rating
- 4.6/5
- Reviews
- 9,773
- Age
- 7y ago

Armed Forces Gear Mens United States Coast Guard Performance Polo - Official Licensed United States Coast Guard Shirts for Men (Navy Large)
- Price
- $42.83
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3y ago
Newest
by launch date
LEGO City Coast Guard Helicopter Building Toy for Kids - Pretend Play Emergency Response Set for Boys & Girls Ages 7+ - Includes 4 Minifigures Shark & Rescue Pod - Gift Idea for Birthdays - 60503
- Price
- $64.46
- Rating
- 5.0/5
- Reviews
- 55
- Age
- 6mo ago

Lwjhzywl Saluting Military Duck Figurine - Resin Veteran Duck in Uniform Patriotic Army Desk Decor for Veterans Military Appreciation Gift for Veterans Day Military Home Decoration (Coast Guard)
- Price
- $13.01
- Rating
- 3.7/5
- Reviews
- 83
- Age
- 8mo ago

Coast Guard Decorations - Military USCG Banner Welcome Home Banner Military Coast Guard Graduation Parties Retirement Celebrations
- Price
- $9.63
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 11mo ago

YOUNEEDFUL Small Soldier Duck Resin Handicraft Ornament Veteran Tribute Duck Unique Military Hand-Painted Duck Desktop Ornament Veterans Day Gifts (Coast Guard)
- Price
- $12.93
- Rating
- 3.5/5
- Reviews
- 71
- Age
- 1y ago

Armed Forces Gear US Coast Guard Seal Logo T-Shirt (Od Green MD)
- Price
- $15.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
102
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 90%
Open market
20%
- Armed Forces Gear28%
- Rapid Dominance28%
- Onyx17%
- YOUNEEDFUL3%
- Aqua LEISURE2%
- e4Hats.com2%
Demand
Coast Guard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Coast Guard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coast guard71K/yr
- coast guard gifts43K/yr
- us coast guard16K/yr
- uscg10K/yr
- coastguard4K/yr
Reviews and returns
What reviews say buyers love and hate about Coast Guard
We read the reviews and the return reasons for every product selling here.
“The helicopter was bigger than I thought it would be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coast Guard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









