Coach Umbrella

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

+9.1%

Conversion, latest week

1.5%

Market size, estimated

$63Ka year

Peak month

May1.6× the quietest month

Top search term

kate spade umbrella26K searches a year

Listings sell for $53.01 on average, from $13.02 to $311.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $53.01 that is $0 to $5K a year per listing.

Average price

$53.01inside the $15 to $100 sweet spot

Price range

$13.02–$311.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.2%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #320 within Umbrellas. It carries 5,199 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

12.0%

Average rank

#320in Umbrellas

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

5,199per listing

Listings tracked

37

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months