Is coach umbrella profitable to sell on Amazon United States?

The niche generates $63K/yr across 37 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (41/100).

How competitive is the coach umbrella niche?

15 brands and 26 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in coach umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.2%.

When does demand for coach umbrella peak?

Demand peaks in May; the busiest month runs 1.6× the quietest.

What does it cost to enter the coach umbrella niche?

Listings span $13.02–$311.76; the average listing price is $53.01 (sweet spot $15–$100). The average incumbent carries 5,199 reviews — the moat a new listing must climb.

coach umbrella

Skip it

A small market ($63K/yr) — this niche doesn't clear our bar today.

Avg price

Great$53.01

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Price range

Okay$13.02–$311.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,199.35

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$63K

$63K/yr · 78K searches

Signals High Price

According to Flapen's Amazon United States niche tracking, coach umbrella is a $63K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May. Verdict: Skip it — 41/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

coach umbrella market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $53K–$66K; units × avg price
Conversion rate: 1.5%
Avg BSR: #320
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 12.0%
Avg brand age: 51 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

kate spade new york50%
Coach20%
totes6%
Michael Kors6%
FDJASGY4%
ZDSSM4%
Open — no brand owns it (9 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — +9.1% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.6×

Open Trend

Top coach umbrella search terms

kate spade umbrella26K/yr +7.3%1.3% conv.
coach umbrella18K/yr +27.1%0.7% conv.
kate spade umbrellas for women9K/yr -15.8%2.2% conv.
designer umbrella7K/yr +19.5%0.8% conv.
coach umbrellas for women8K/yr -2.9%1.0% conv.
designer umbrellas for women6K/yr +8.9%0.8% conv.
michael kors umbrella4K/yr +28.4%0.1% conv.

All search terms

Top coach umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COACH Signature C Umbrella

Coach$93.664.4★27 rev

kate spade new york Black/White Travel Umbrella Lightweight Compact Umbrella with Storage Sleeve Polka Dots

kate spade new york$48.394.5★211 rev

kate spade new york Clear Umbrella for Rain Large Bubble Umbrella for Weddings Love Is In The Air

kate spade new york$35.754.3★640 rev

COACH Signature C Umbrella

Coach$94.064.4★27 rev

kate spade new york Mini Travel Umbrella with Storage Sleeve Compact for Backpack or Car (Safari Floral)

kate spade new york$34.654.1★39 rev

Newest

by launch date

kate spade new york Golf Umbrella 47 Large Canopy Rain Umbrella with Carrying Sleeve & Straps Stylish Green Wind Resistant Umbrella (Lexington Dot)

kate spade new york$47.8415 rev

2mo ago

COACH Womens Brooklyn Raffia Shoulder Bag 34 Multi One Size

Coach$271.99127 rev

4mo ago

kate spade new york The Bangle Straw Bag

kate spade new york$311.7611 rev

5mo ago

kate spade new york K As in Kate Open Mesh Runner

kate spade new york$131.84444 rev

7mo ago

kate spade new york Clear Umbrella for Rain Large Bubble Umbrella for Adults with Floral Design (New York Dream)

kate spade new york$39.83122 rev

8mo ago

What buyers say about coach umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality, good price, good size and arrived on time”

Strength13%

“Seems sturdy”

Durability9%

“Strong durable compact”

Size-Overall8%

“I like the size”

Ease Of Use7%

“Easy to open”

Advertised Vs Actual Product5%

“As advertised”

Weather Proof5%

“Windproof”

Value For Money4%

“Fair price”

Design-Overall4%

“stylish design”

Portability3%

“Portable”

What buyers complain about

Durability20%

“Broke instantly”

Quality-Overall10%

“Not well made”

Size-Overall9%

“Also, the handle is way too short”

Ease Of Use6%

“hard to open”

Strength6%

“it's not strong”

Weather Proof3%

“it does not hold up well in rain & wind”

Value For Money2%

“The price is far too hight for this”

Weight Heavy2%

“Well made a bit heavier than expected”

Functionality-Overall2%

“QR code doesnt work”

Handle Quality2%

“Small handle”

Top return reasons

Size-Overall43%

Weight Heavy11%

Ease Of Use5%

Value For Money4%

Strength4%

Quality-Overall4%

Advertised Vs Actual Product4%

Functionality-Overall4%

Color3%