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Coach Shoes for Women

Fail

The top 5 brands take 100% of clicks, so Coach Shoes for Women is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$615K/yr5.3M searches / yr
90-day growth
+11.9%search demand this quarter
Competition
30%top-5 click share · 5 brands · 7 sellers

Flapen Score

Coach Shoes for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Coach Shoes for Women is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coach Shoes for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Coach Shoes for Women 5.3M times last year and spent an estimated $615K. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $615K a year.

Searches, last 12 months
5.3M
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
0.1%
Market size, estimated
$615Ka year
Peak month
May7.5× the quietest month
Top search term
coach sandals1.1M searches a year

02 · Price

A sale here is worth $128.18.

Listings sell for $128.18 on average, from $13.94 to $296.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $128.18 that is $0 to $13K a year per listing.

Average price
$128.18above the $15 to $100 sweet spot
Price range
$13.94–$296.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #952 within Sandals. It carries 1,279 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#952in Sandals
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,279per listing
Listings tracked
61

04 · Newcomers

11 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
11Amazon's first-year sales bar
Average brand age
41 months

Products

Top Coach Shoes for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

30%

Top 20: 64%

Open market

0%

  • Brand 193%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Coach Shoes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.5×

Search terms

Top Coach Shoes for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coach sandals1.1M/yr
  • coach shoes897K/yr
  • coach slides594K/yr
  • sandalias coach para mujer305K/yr
  • coach sandals for women387K/yr
  • coach shoes for women515K/yr
  • coach heels227K/yr
  • coach sneakers for women171K/yr
  • coach slides for women134K/yr
  • zapatos coach para mujer123K/yr

Reviews and returns

What reviews say buyers love and hate about Coach Shoes for Women

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
7.3%of orders come back
“Runs BIG”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coach Shoes for Women questions

Answered from the same tracked data.