Coach Scarf

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

1.6%

Market size, estimated

$177Ka year

Peak month

December3.0× the quietest month

Top search term

coach scarf111K searches a year

Listings sell for $49.56 on average, from $5.88 to $120.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $49.56 that is $0 to $5K a year per listing.

Average price

$49.56inside the $15 to $100 sweet spot

Price range

$5.88–$120.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #17,419 within Scarves & Wraps. It carries 253 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#17,419in Scarves & Wraps

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

253per listing

Listings tracked

66

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months