Coach Lana

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months

189K

Growth, 90 days vs prior 90

-20.9%

Conversion, latest week

0.4%

Market size, estimated

$217Ka year

Peak month

January1.6× the quietest month

Top search term

coach lana67K searches a year

Listings sell for $329.04 on average, from $27.03 to $497.47. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $329.04 that is $0 to $33K a year per listing.

Average price

$329.04above the $15 to $100 sweet spot

Price range

$27.03–$497.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$33K

Returns

9.7%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #693 within Shoulder Bags. It carries 345 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#693in Shoulder Bags

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

345per listing

Listings tracked

36

16 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

9Amazon's first-year sales bar

Average brand age

26 months