Coach Fanny Packs for Women

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

0.3%

Market size, estimated

$82Ka year

Peak month

December2.3× the quietest month

Top search term

coach sling bag46K searches a year

Listings sell for $117.90 on average, from $9.36 to $398.75. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $117.90 that is $0 to $12K a year per listing.

Average price

$117.90above the $15 to $100 sweet spot

Price range

$9.36–$398.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

7.0%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #6,034 within Waist Packs. It carries 585 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

19.4%

Average rank

#6,034in Waist Packs

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

585per listing

Listings tracked

72

19 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

14Amazon's first-year sales bar

Average brand age

34 months