Skip to content

Coach Fanny Pack

Fail

Buyers convert on only 0.2% of searches, so Coach Fanny Pack is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$21K/yr93K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
38%top-5 click share · 24 brands · 52 sellers

Flapen Score

Coach Fanny Pack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Coach Fanny Pack is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coach Fanny Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Coach Fanny Pack 93K times last year and spent an estimated $21K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
0.2%
Market size, estimated
$21Ka year
Peak month
December1.8× the quietest month
Top search term
coach fanny pack31K searches a year

02 · Price

A sale here is worth $100.64.

Listings sell for $100.64 on average, from $6.98 to $398.75. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $100.64 that is $0 to $10K a year per listing.

Average price
$100.64above the $15 to $100 sweet spot
Price range
$6.98–$398.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #4,862 within Waist Packs. It carries 710 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
20.3%
Average rank
#4,862in Waist Packs
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
710per listing
Listings tracked
45

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Coach Fanny Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$823$2K$2K$3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

52

Est. top-5 brand share

67%

Top 20: 97%

Est. top-5 click share

38%

Top 20: 73%

Open market

29%

  • Coach30%
  • Tory Burch16%
  • Calvin Klein10%
  • Nike6%
  • Michael Kors6%
  • Vera Bradley4%

Demand

Coach Fanny Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Coach Fanny Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coach fanny pack31K/yr
  • coach belt bag36K/yr
  • coach waist bags for women7K/yr
  • coach belt bag for women12K/yr
  • fanny pack coach3K/yr
  • belt bag coach3K/yr
  • coach belt bags2K/yr

Reviews and returns

What reviews say buyers love and hate about Coach Fanny Pack

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Coach Fanny Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data