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Coach Crystal

Fail

Buyers convert on only 0.3% of searches, so Coach Crystal is a Fail.

Filters High Returns High Price
Flapen Score
43
43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$2.0M/yr4.6M searches / yr
90-day growth
-17.2%search demand this quarter
Competition
26%top-5 click share · 12 brands · 14 sellers

Flapen Score

Coach Crystal against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Coach Crystal is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Coach Crystal market on Amazon at a glance

Shoppers on Amazon United States searched for Coach Crystal 4.6M times last year and spent an estimated $2.0M. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
4.6M
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
0.3%
Market size, estimated
$2.0Ma year
Peak month
December147.1× the quietest month
Top search term
coach wallet2.4M searches a year

02 · Price

A sale here is worth $162.05.

Listings sell for $162.05 on average, from $16.49 to $2217.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $162.05 that is $16K to $41K a year per listing.

Average price
$162.05above the $15 to $100 sweet spot
Price range
$16.49–$2217.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$16K–$41K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #774 within Wallets, Card Cases & Money Organizers. It carries 440 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
22.1%
Average rank
#774in Wallets, Card Cases & Money Organizers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
440per listing
Listings tracked
89

04 · Newcomers

24 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
44
Successful launches
24Amazon's first-year sales bar
Average brand age
37 months

Products

Top Coach Crystal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

14

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

26%

Top 20: 57%

Open market

3%

  • Brand 185%
  • Brand 26%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (6 brands, 3%)

Demand

Coach Crystal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KPrime Day '25Spike '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 147.1×

Search terms

Top Coach Crystal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coach wallet2.4M/yr
  • coach wallets for women975K/yr
  • coach crystal301K/yr
  • coach wallets134K/yr
  • coach crystal signature jacquard97K/yr
  • wallet coach71K/yr
  • wallet women coach70K/yr
  • coach wallet for women62K/yr
  • coach pouch49K/yr
  • billetera coach mujer53K/yr

Reviews and returns

What reviews say buyers love and hate about Coach Crystal

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Bigger than i expected”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Coach Crystal questions

Answered from the same tracked data.