Coach Cherry Charm

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

328K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

0.8%

Market size, estimated

$70Ka year

Peak month

November1.9× the quietest month

Top search term

flower keychain85K searches a year

Listings sell for $28.30 on average, from $4.93 to $94.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.30 that is $0 to $3K a year per listing.

Average price

$28.30inside the $15 to $100 sweet spot

Price range

$4.93–$94.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #2,330 within Keyrings, Keychains & Charms. It carries 356 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#2,330in Keyrings, Keychains & Charms

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

356per listing

Listings tracked

41

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

22 months