Coach

Shoppers searched for this 36.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.9M a year.

Searches, last 12 months

36.6M

Growth, 90 days vs prior 90

+0.0%

Conversion, latest week

0.2%

Market size, estimated

$16.9Ma year

Peak month

December2.4× the quietest month

Top search term

coach9.1M searches a year

Listings sell for $231.09 on average, from $14.86 to $952.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $231.09 that is $58K to $116K a year per listing.

Average price

$231.09above the $15 to $100 sweet spot

Price range

$14.86–$952.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

$58K–$116K

Returns

6.1%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #4,587 within Crossbody Bags. It carries 666 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

100%

Out of stock, average day

15.7%

Average rank

#4,587in Crossbody Bags

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

666per listing

Listings tracked

114

44 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

44

Successful launches

36Amazon's first-year sales bar

Average brand age

36 months