Clutch Purses for Women
MaybeShoppers spend an estimated $8.2M a year here. But an estimated 10.6% of orders come back, so Clutch Purses for Women is a Maybe.
- Flapen Score
- 64 / 100Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 4564
- Market size
- $8.2M/yr12.7M searches / yr
- 90-day growth
- +26.7%search demand this quarter
- Competition
- 17%top-5 click share · 80 brands · 88 sellers
Flapen Score
Clutch Purses for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Clutch Purses for Women is stronger. Inside it, weaker.
Market
The Clutch Purses for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Clutch Purses for Women 12.7M times last year and spent an estimated $8.2M. The top 5 brands take 34% of clicks. Demand peaks in May. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 12.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.2M a year.
- Searches, last 12 months
- 12.7M
- Growth, 90 days vs prior 90
- +26.7%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $8.2Ma year
- Peak month
- May1.9× the quietest month
- Top search term
- clutch purses for women2.1M searches a year
02 · Price
A sale here is worth $34.02.
Listings sell for $34.02 on average, from $9.23 to $491.63. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,250 to 1,500 of them. At $34.02 that is $43K to $51K a year per listing.
- Average price
- $34.02inside the $15 to $100 sweet spot
- Price range
- $9.23–$491.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $43K–$51K
- Returns
- 10.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #203 within Clutches & Evening Bags. It carries 887 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #203in Clutches & Evening Bags
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 887per listing
- Listings tracked
- 131
04 · Newcomers
7 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Clutch Purses for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
80 falling
Sellers
88
Top-5 brand share
34%
Top 20: 68%
Top-5 click share
17%
Top 20: 43%
Open market
61%
- Brand 18%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 54%
- Brand 64%
Demand
Clutch Purses for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Clutch Purses for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clutch purses for women2.1M/yr
- gold clutch1.2M/yr
- gold purse1.2M/yr
- clutch993K/yr
- clutch purse599K/yr
- black clutch723K/yr
- gold clutch purse430K/yr
- evening bag595K/yr
- black clutch purse451K/yr
- gold purses for women337K/yr
Reviews and returns
What reviews say buyers love and hate about Clutch Purses for Women
We read the reviews and the return reasons for every product selling here.
“Runs a little tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clutch Purses for Women questions
Answered from the same tracked data.