Clutch Purses for Women

Shoppers searched for this 12.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.2M a year.

Searches, last 12 months

12.7M

Growth, 90 days vs prior 90

+26.7%

Conversion, latest week

1.9%

Market size, estimated

$8.2Ma year

Peak month

May1.9× the quietest month

Top search term

clutch purses for women2.1M searches a year

Listings sell for $34.02 on average, from $9.23 to $491.63. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,250 to 1,500 of them. At $34.02 that is $43K to $51K a year per listing.

Average price

$34.02inside the $15 to $100 sweet spot

Price range

$9.23–$491.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

1,250–1,500

Revenue per listing a year

$43K–$51K

Returns

10.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #203 within Clutches & Evening Bags. It carries 887 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#203in Clutches & Evening Bags

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

887per listing

Listings tracked

131

24 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

7Amazon's first-year sales bar

Average brand age

36 months