Is clown squishmallow profitable to sell on Amazon United States?

The niche generates $52K/yr across 22 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (42/100).

How competitive is the clown squishmallow niche?

19 brands and 59 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in clown squishmallow?

Top complaints mined from reviews: Durability, Size-Overall, Color. The return rate is 2.4%.

When does demand for clown squishmallow peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 8.1× the quietest.

What does it cost to enter the clown squishmallow niche?

Listings span $6.09–$98.66; the average listing price is $19.23 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.

clown squishmallow

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Price range

Great$6.09–$98.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.23

avg listing price — sweet spot $15–$100

Review moat

Great426.86

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Market size

Bad$52K

$52K/yr · 571K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, clown squishmallow is a $52K/yr Amazon United States market (571K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

clown squishmallow market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $58K–$77K; units × avg price
Conversion rate: 0.5%
Avg BSR: #8,357
Page quality: 0%
Prime: 95%
Sponsored: 64%
Out of stock: 12.3%
Avg brand age: 40 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

27%

Rthjsfj26%
Mavikim13%
Squishmallows12%
Parma778%
WUYIAZHI8%
Hot Chocolate Design5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.1×

Open Trend

Top clown squishmallow search terms

clown388K/yr +9.0%0.3% conv.
clowns50K/yr +2.3%0.2% conv.
clown decor27K/yr +7.9%0.1% conv.
clown squishmallow26K/yr -31.3%0.9% conv.
clown stuff13K/yr +12.7%0.2% conv.
clown toys11K/yr +11.8%0.2% conv.
scary clown31K/yr +26.1%0.0% conv.
clown toy9K/yr -2.7%0.5% conv.
squishmallow clown8K/yr -24.2%0.9% conv.
payasos5K/yr -26.2%0.0% conv.

All search terms

Top clown squishmallow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rthjsfj Striped Thigh High Socks and Arm Warmers Set Fingerless Gloves Knee High Sockings Clown Socks Leg Warmers for Women (Red one size)

Rthjsfj$6.884.7★10 rev

Mavikim Elizabethan Renaissance Collar Cuffs Set Ruffle Layered Clown Stand Neck Choker Wrist Accessory

Mavikim$18.214.5★25 rev

Parma77 Neck Ruffle Collar Cuffs Set Detachable Clown Costume Accessories

Parma77$15.634.5★74 rev

WUYIAZHI Clown Ceramic Mug 10 oz Yellow Funny Face Coffee Cup with Blue Interior & Red Handle

WUYIAZHI$17.315.0★5 rev

Squishmallows Original 12-Inch Ukee Clown with Teal Hair and Black Bowler Hat - Official Jazwares Plush

Squishmallows$6.094.9★2,621 rev

Newest

by launch date

WUYIAZHI Clown Ceramic Mug 10 oz Yellow Funny Face Coffee Cup with Blue Interior & Red Handle

WUYIAZHI$17.315 rev

4mo ago

6 Pack Wooden Marionette Puppets Clown Pull String Puppets Movable Hands and Feet Joint Activity for Family Men Women Theater Puppetry Party

HWIWAOQM$25.0123 rev

6mo ago

Hot Chocolate Design Chocolaticas Clown Womens Mary Jane Platform Multicoloured 9

Hot Chocolate Design$98.66759 rev

10mo ago

GGSTDDUP 50 Pcs Clown Duck Figurines Funny Circus Clown Figure Doll Duck Dress up Clown Statues for Holiday Ornaments Display Party Favors Table Desk Cake Toppers Decor

GGSTDDUP$9.6515 rev

11mo ago

Crochet Clown I Love You Gifts for Him Her Boyfriend Girlfriend Easter Basket Stuffers Birthday Wedding Anniversary Romantic Gifts for Women Men Husband Wife Couples Friends Funny Decoration with Card

Buouforau$12.1112 rev

11mo ago

What buyers say about clown squishmallow

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product15%

“As described”

Quality-Overall12%

“Very Well-made”

Color10%

“the colors are bright”

Fun/Entertainment Experience6%

“Overall, a really fun, well-made set”

Paint Quality6%

“Good face paint”

Value For Money5%

“definitely worth the price”

Ease Of Use5%

“Its easy to use”

Soft Feel4%

“Very soft material”

Size-Overall4%

“Fits perfectly”

Gifting Purpose4%

“Cute birthday gift”

What buyers complain about

Durability16%

“the durability could be better”

Size-Overall13%

“The collar is a little big”

Color8%

“Some colors do stain a bit like red and blue”

Product Condition6%

“This is DISGUSTING, it came in USED”

Ease Of Use6%

“The brushes were hard to use”

Noise Level5%

“Honks pretty loud so people can hear you coming”

Wig/Artificial Hair Quality4%

“Wig was falling apart nose came broken”

Smudge Resistance3%

“This stuff smears like CRAZY”

Paint Quality3%

“It is like grease more than paint”

Stain Resistance3%

“Some colors do stain a bit like red and blue”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product8%

Paint Quality6%

Noise Level5%

Quality-Overall5%

Color5%