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Clown Squishmallow

Fail

Buyers convert on only 0.5% of searches, so Clown Squishmallow is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$52K/yr571K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
61%top-5 click share · 19 brands · 59 sellers

Flapen Score

Clown Squishmallow against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Clown Squishmallow is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clown Squishmallow market on Amazon at a glance

Shoppers on Amazon United States searched for Clown Squishmallow 571K times last year and spent an estimated $52K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
0.5%
Market size, estimated
$52Ka year
Peak month
October8.1× the quietest month
Top search term
clown388K searches a year

02 · Price

A sale here is worth $19.23.

Listings sell for $19.23 on average, from $6.09 to $98.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.23 that is $0 to $2K a year per listing.

Average price
$19.23inside the $15 to $100 sweet spot
Price range
$6.09–$98.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #8,357 within Accessory Sets. It carries 427 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
95%
Out of stock, average day
12.3%
Average rank
#8,357in Accessory Sets
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
427per listing
Listings tracked
22

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Clown Squishmallow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

59

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

27%

  • Brand 126%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Clown Squishmallow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Clown Squishmallow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clown388K/yr
  • clowns50K/yr
  • clown decor27K/yr
  • clown squishmallow26K/yr
  • clown stuff13K/yr
  • clown toys11K/yr
  • scary clown31K/yr
  • clown toy9K/yr
  • squishmallow clown8K/yr
  • payasos5K/yr

Reviews and returns

What reviews say buyers love and hate about Clown Squishmallow

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Advertised Vs Actual Product”
16%of negative reviews mention “Durability”
2.4%of orders come back
“the durability could be better”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clown Squishmallow questions

Answered from the same tracked data.