Is clown mask profitable to sell on Amazon United States?

The niche generates $104K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the clown mask niche?

25 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in clown mask?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 6.3% — above our launch gate.

When does demand for clown mask peak?

Demand peaks in Sep–Oct; the busiest month runs 32.6× the quietest.

What does it cost to enter the clown mask niche?

Listings span $7.72–$57.74; the average listing price is $17.82 (sweet spot $15–$100). The average incumbent carries 403 reviews — the moat a new listing must climb.

clown mask

Worth a look

Shows sweet-spot pricing room ($7.72–$57.74), but weak search conversion (1.1%) keeps it on the watch list.

Price range

Great$7.72–$57.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.82

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great402.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Growth

Good+20.3%

90-day search growth — must beat 0% to launch

Market size

Okay$104K

$104K/yr · 533K searches

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, clown mask is a $104K/yr Amazon United States market (533K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

clown mask market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $143K–$178K; units × avg price
Conversion rate: 1.1%
Avg BSR: #845
Page quality: 0%
Prime: 100%
Sponsored: 54%
Out of stock: 17.5%
Avg brand age: 47 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

45%

Top 20: 89%

Open market

42%

Obacle27%
Mo Fang Gong She8%
ZHIYUEJING7%
QNGCOLRCY7%
FantasyParty5%
IUUBVV5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 32.6×

Open Trend

Top clown mask search terms

clown mask329K/yr +18.4%0.8% conv.
scary clown mask89K/yr +46.3%1.3% conv.
clown masks24K/yr +24.3%1.1% conv.
serial killer mask7K/yr -13.3%0.0% conv.
creepy smile mask5K/yr +0.9%0.0% conv.
halloween clown mask16K/yr +20.9%0.6% conv.
scary clown masks for adults10K/yr +2.6%3.5% conv.
scary clown masks12K/yr +70.6%1.2% conv.
clown mask scary7K/yr -7.7%0.7% conv.
clown mask adult scary18K/yr -53.4%0.8% conv.

All search terms

Top clown mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Obacle Face Mask Half for Dust Wind UV Sun Protection Seamless 3D Tube Mask Bandana for Men Women Durable Thin Breathable Tube Mask Motorcycle Riding Bike Sports (Clown Smile Face Neat Teeth)

Obacle$10.074.3★736 rev

ZHIYUEJING Clown Mask-Adult Cosplay Scary Clown Mask Props Suitable for Parties and Proms

ZHIYUEJING$11.364.2★24 rev

QNGCOLRCY Clown Joker Mask for Halloween with Green Wig Adult Creepy Cosplay Costume Masks (Green)

QNGCOLRCY$21.934.7★196 rev

FantasyParty Halloween Clown Mask Costume Party Latex Scary Mask

FantasyParty$16.594.4★548 rev

Obacle Balaclava Face Mask Men Women Cycling (Clown Triangle White Face Smile)

Obacle$11.084.5★646 rev

Newest

by launch date

enadoi Clown Masquerade Mask Carnival Circus Costume Cosplay Dress-Up Full Face Joker Scary Facewear For Halloween Costume Accessory (Medium)

enadoi$7.721 rev

11mo ago

IUUBVV Futuristic Clown Mask White and Red Cosplay Costume Accessory (With braids)

IUUBVV$57.74207 rev

11mo ago

Lauzq 4Pack Neck Gaiter for Men Women Face Cover Mask Head Wrap Balaclava Headwear Bandana Headband Magic Scarf (A-Bonehead Clown-1 one size)

Lauzq$8.73353 rev

1y ago

ZHIYUEJING Clown Mask-Adult Cosplay Scary Clown Mask Props Suitable for Parties and Proms

ZHIYUEJING$11.3624 rev

1y ago

HugOutdoor Halloween Scary Clown Mask Adult Evil Killer Orange Hair Full Head Latex Mask Creepy Cosplay Costume Party Props (Orange Hair)

HugOutdoor$17.2022 rev

2y ago

What buyers say about clown mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Mask is made very well”

Size-Overall21%

“Fits great”

Advertised Vs Actual Product19%

“looks as advertised”

Value For Money10%

“It's also one of the better prices around”

Ease Of Use4%

“It's simple and scary and does the job”

Material Quality4%

“definitely creepy and good materials”

Comfort-Overall3%

“It is a full head mask that is comfortable to wear”

Design-Overall2%

“The colors and design are as shown in listing,”

Durability2%

“is very durable”

Smell1%

“has no odor what so ever”

What buyers complain about

Size-Overall28%

“Poor fit”

Quality-Overall28%

“Cheap”

Value For Money13%

“Well, I pretty much wasted $60 on this mask”

Advertised Vs Actual Product9%

“Horrible advertising”

Comfort-Overall6%

“Cheap and uncomfortable”

Rubber Quality3%

“It's a cheap rubber mask with eye slits”

Allergies2%

“Has Glaring Imperfections”

Smell2%

“the smell of latex/rubber is really strong”

Adhesion/Stickiness2%

“Some of the extra latex can be peeled off”

Top return reasons

Size-Overall50%

Advertised Vs Actual Product12%

Quality-Overall8%

Smell7%

Material Quality6%

Add-Ons/Attachments3%