clown hat
Worth a lookShows a thin review moat (207 avg reviews), but weak search conversion (0.8%) keeps it on the watch list.
Review moat
Great206.93avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.96–$27.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 469K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, clown hat is a $63K/yr Amazon United States market (469K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
clown hat market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $96K–$128K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #7,644
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 69%
- Out of stock
- 22.7%
- Avg brand age
- 39 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
63
Top-5 brand share
49%
Top 20: 88%
Top-5 click share
34%
Top 20: 77%
Open market
47%
- UniqKaliber25%
- Unykaflor7%
- GRACEART6%
- EQVYG5%
- Leg Avenue5%
- ANDHOM5%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +23.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 35.0×
Top clown hat search terms
- clown hat220K/yr
- clown headband23K/yr
- clown hats12K/yr
- black and white clown hat35K/yr
- pierrot hat14K/yr
- pink clown hat11K/yr
- clown hat headband18K/yr
- clown party hat11K/yr
- clown hat black and white21K/yr
- pierrot clown hat48K/yr
Top clown hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UniqKaliber Clown Hat Headband Black White Jester Headwear Party Carnival Halloween Costume Accessories
UniqKaliber$16.713.6★22 rev
UniqKaliber Clown Hat Headband Black White Jester Headwear Party Carnival Halloween Costume Accessories
UniqKaliber$16.683.6★22 rev
Leg Avenue Womens Harlequin Tights
Leg Avenue$14.754.2★3,124 rev
8PCS Clown Costume Accessories Lace Neck Ruffle Collar Wrist Cuff Red Pom Poms Women Halloween Clown Dress up Cosplay White Jester
EQVYG$18.364.5★22 rev
CAMDOM Clown Collar for Adult Vintage Layered Ruffle Neck Collar Cosplay Costume Accessory
CAMDOM$19.575.0★6 rev
Newest
by launch date
GRACEART Colorful Jester Clown Hat for Adults Carnival Circus Costume Accessory Halloween Party Dress-Up Hats (Style B)
GRACEART$26.3714 rev
Lrvcnva Clown Collar Headband Cuffs Set Clown Costume Accessories with Jester Hat Ruffle Collar and Lace Wrist Cuffs Black
Lrvcnva$16.858 rev
GRACEART Colorful Jester Clown Hat for Adults Carnival Circus Costume Accessory with Pom-Poms Party & Halloween Dress-Up Hat (Wine)
GRACEART$25.6314 rev
Unykaflor Jester Clown Hat and Ruffle Collar Set 2pcs Halloween Clown Accessories for Carnival Christmas Cosplay Party
Unykaflor$24.302 rev
UniqKaliber Clown Hat Headband Black White Jester Headwear Party Carnival Halloween Costume Accessories
UniqKaliber$16.7122 rev
Trending
90-day click momentumLrvcnva Clown Collar Headband Cuffs Set Clown Costume Accessories with Jester Hat Ruffle Collar and Lace Wrist Cuffs Black
Lrvcnva$16.854.2★
CAMDOM Clown Collar for Adult Vintage Layered Ruffle Neck Collar Cosplay Costume Accessory
CAMDOM$19.575.0★
GRACEART Colorful Jester Clown Hat for Adults Carnival Circus Costume Accessory Halloween Party Dress-Up Hats (Style B)
GRACEART$26.373.8★
Unykaflor Adult jester hat The Court Jester Costume Accessories Clown Headband for Christmas Halloween Cosplay Party
Unykaflor$16.320.0★
UniqKaliber Clown Hat Headband Black White Jester Headwear Party Carnival Halloween Costume Accessories
UniqKaliber$16.633.6★
What buyers say about clown hat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality arrived on time”
“These pantyhose fit great”
“As described”
“I love the color”
“Easy to Assemble”
“It wasnt expensive”
“Fun for us”
“Cute and durable”
“Super pretty, the elastic wears out though and gets loose on the wrists”
“Cute and fluffy”
What buyers complain about
“fits a bit big”
“tedious to assemble”
“Not good quality”
“is stinky”
“Only one hat red color not accurate discription”
“uncomfy”
“to bad they do not stick”
“Color isnt a burnt orange as seen in photo”
“Very thin and not what they look like advertised”
“Not solid”
Top return reasons
Common questions
- Is clown hat profitable to sell on Amazon United States?
- The niche generates $63K/yr across 45 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is +23.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the clown hat niche?
- 33 brands and 63 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in clown hat?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 6.9% — above our launch gate.
- When does demand for clown hat peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 35.0× the quietest.
- What does it cost to enter the clown hat niche?
- Listings span $5.96–$27.48; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.