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Cloche Hats for Women

Fail

Shoppers spend an estimated $27K a year here, so Cloche Hats for Women is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$27K/yr211K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
23%top-5 click share · 46 brands · 60 sellers

Flapen Score

Cloche Hats for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cloche Hats for Women is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloche Hats for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Cloche Hats for Women 211K times last year and spent an estimated $27K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
0.6%
Market size, estimated
$27Ka year
Peak month
October3.0× the quietest month
Top search term
cloche hats for women82K searches a year

02 · Price

A sale here is worth $20.57.

Listings sell for $20.57 on average, from $8.02 to $58.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.57 that is $0 to $2K a year per listing.

Average price
$20.57inside the $15 to $100 sweet spot
Price range
$8.02–$58.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #445 within Bucket Hats. It carries 1,089 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#445in Bucket Hats
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,089per listing
Listings tracked
84

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cloche Hats for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

60

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

23%

Top 20: 53%

Open market

49%

  • Brand 118%
  • Brand 212%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Cloche Hats for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Cloche Hats for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cloche hats for women82K/yr
  • cloche hat38K/yr
  • 1920s hats for women27K/yr
  • 1930s hats for women17K/yr
  • cloche hats10K/yr
  • 1920 hats for women12K/yr
  • womens cloche hats12K/yr
  • gatsby hats for women8K/yr
  • old lady hat6K/yr

Reviews and returns

What reviews say buyers love and hate about Cloche Hats for Women

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
8.9%of orders come back
“it was a little tight”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cloche Hats for Women questions

Answered from the same tracked data.