Cloak with Hood Men

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

500K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

0.6%

Market size, estimated

$110Ka year

Peak month

October6.7× the quietest month

Top search term

cloak with hood men106K searches a year

Listings sell for $35.52 on average, from $10.91 to $185.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $35.52 that is $0 to $4K a year per listing.

Average price

$35.52inside the $15 to $100 sweet spot

Price range

$10.91–$185.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

7.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,730 within Robes, Capes & Jackets. It carries 706 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#1,730in Robes, Capes & Jackets

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

706per listing

Listings tracked

107

21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months