Is cloak clasp profitable to sell on Amazon United States?

The niche generates $32K/yr across 107 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the cloak clasp niche?

59 brands and 73 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in cloak clasp?

Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 3.9%.

When does demand for cloak clasp peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 3.6× the quietest.

What does it cost to enter the cloak clasp niche?

Listings span $5.55–$24.81; the average listing price is $11.35 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.

cloak clasp

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($32K/yr) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Incredible20%

top-5 click share — an open shelf

Review moat

Great283.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.55–$24.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.35

avg listing price — sweet spot $15–$100

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Market size

Bad$32K

$32K/yr · 120K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, cloak clasp is a $32K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cloak clasp market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $28K–$34K; units × avg price
Conversion rate: 2.4%
Avg BSR: #15,321
Page quality: 0%
Prime: 96%
Sponsored: 90%
Out of stock: 2.3%
Avg brand age: 41 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

59 rising

Sellers

Top-5 brand share

35%

Top 20: 76%

Top-5 click share

20%

Top 20: 50%

Open market

60%

uxcell9%
AXEN8%
Ofeiyaa7%
SZCO6%
Viking Traders5%
bezelry5%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -9.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Open Trend

Top cloak clasp search terms

cloak clasp54K/yr -10.3%1.4% conv.
cloak pin31K/yr -20.1%2.5% conv.
cape clasp11K/yr +3.9%1.7% conv.
cloak brooch7K/yr -2.7%2.4% conv.
cloak clasp with chain6K/yr +7.2%1.7% conv.
cloak clasps5K/yr +17.0%1.5% conv.
cape clip5K/yr -16.6%2.6% conv.

All search terms

Top cloak clasp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

uxcell Cloak Clasp 2 Pairs Sew on Fasteners Hooks and Eyes Clasp Vintage Sweater Cape Shawl Cardigan Collar Buckles for Clothing(Bronze)

uxcell$6.694.6★27 rev

Szco Supplies Medieval Cloak Pin - 3.25 Black Coated Carbon Steel Brooch for Cloaks Shawls and Costumes

SZCO$8.974.5★654 rev

Ofeiyaa 6 Pcs Antique Sweater Shawl Clip Chain Renaissance Style Rose Bowknot Brooch Flowers Pin Gold Sliver for Women Men

Ofeiyaa$12.464.3★165 rev

4 Pieces Vintage Sweater Shawl Chain Clips Retro Cardigan Collar Chain Shirt Dresses Brooch Clips for Women Girls(Classic Style)

Tatuo$8.974.2★122 rev

AXEN Vintage Sweater Swirl Clip Cape Cloak Clips for Dress Retro Cardigan Clip Shawl Collar Clasp Dress Shirt Button Clip for Girl Women Pack of 4 Sliver

AXEN$9.514.2★722 rev

Newest

by launch date

USAMedievalArmours Hand-Forged Viking & Celtic Cloak Pin Brooch Medieval Fibula for Costumes Reenactments Cosplay & Historical Dress Accessories

USAMedievalArmours$11.321 rev

3mo ago

Ymapinc 5 Styles Vintage Cloak Clasp for Clothing Silver Scarf Pins and Clips for Cardigan Sweater Pin Dress Clips Toggle Buttons - Zinc Alloy Brooches for Shawl Collar

Ymapinc$8.692 rev

4mo ago

Ofeiyaa Vintage Sweater Cardigan Shawl Chain Clips Swirl Cape Cloak Collar Clasp Pin Retro Shirt Dress Lapel Brooch Pins Rose Flower Leaf Pearl Heart Rhinestone Renaissance Brooch Clip For Women Men

Ofeiyaa$13.872 rev

8mo ago

Lord of Battles Viking Cloak Clasp Bronze Cloak Pin Celtic Brooch Pin for Cloak Scarf Shawl Handmade Lost-Wax Cast Bronze (Antique Cloak Clasp - Set of 2)

Lord of Battles$24.8111 rev

1y ago

Medieval Wolf Pin Brooch Viking Cloak Fibula Costume Accessory for Reenactments

TURTLEDOVE$15.8412 rev

1y ago

What buyers say about cloak clasp

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The quality is fairly consistent amongst the different styles”

Advertised Vs Actual Product12%

“AS DESCRIBED”

Value For Money8%

“Worth It”

Strength8%

“Strong and sturdy”

Color6%

“Colors very pretty”

Size-Overall5%

“They comfortably fit on any piece of clothing you may have”

Ease Of Use5%

“Easy to use”

Shape/Style5%

“The style ranges from cute”

Design-Overall5%

“Gorgeous Design”

Weight Heavy3%

“These are great heavy duty”

What buyers complain about

Size-Overall17%

“VERY large”

Durability11%

“fell apart”

Strength8%

“Weak”

Quality-Overall7%

“Not well made”

Ease Of Use3%

“they are also hard to get in”

Color3%

“What I got was dark brown and black”

Adhesion/Stickiness3%

“sometimes the stick part is very soft - I've had two break in half completely”

Functionality-Overall3%

“Clips do not hold well at all”

Value For Money2%

“Cheap and not worth it”

Fastener Quality2%

“They dont stay clasped”

Top return reasons

Size-Overall37%

Functionality-Overall9%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Quality-Overall5%

Material Quality3%