Cloak Clasp

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-9.9%

Conversion, latest week

2.4%

Market size, estimated

$32Ka year

Peak month

October3.6× the quietest month

Top search term

cloak clasp54K searches a year

Listings sell for $11.35 on average, from $5.55 to $24.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.35 that is $0 to $1K a year per listing.

Average price

$11.35under the $15 to $100 sweet spot

Price range

$5.55–$24.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #15,321 within Brooches & Pins. It carries 284 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

96%

Out of stock, average day

2.3%

Average rank

#15,321in Brooches & Pins

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

284per listing

Listings tracked

107

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months