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Clip on Watch

Fail

Shoppers spend an estimated $68K a year here, so Clip on Watch is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$68K/yr240K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
71%top-5 click share · 15 brands · 24 sellers

Flapen Score

Clip on Watch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Clip on Watch is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clip on Watch market on Amazon at a glance

Shoppers on Amazon United States searched for Clip on Watch 240K times last year and spent an estimated $68K. The top 5 brands take 72% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
1.4%
Market size, estimated
$68Ka year
Peak month
January1.3× the quietest month
Top search term
digital pocket watch59K searches a year

02 · Price

A sale here is worth $20.35.

Listings sell for $20.35 on average, from $9.23 to $61.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.35 that is $0 to $2K a year per listing.

Average price
$20.35inside the $15 to $100 sweet spot
Price range
$9.23–$61.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #9,510 within Watches. It carries 2,185 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#9,510in Watches
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
2,185per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Clip on Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

15 falling

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

24%

  • Brand 131%
  • Brand 229%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Clip on Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Clip on Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • digital pocket watch59K/yr
  • clip on watch37K/yr
  • carabiner watch24K/yr
  • keychain watch22K/yr
  • clip watch20K/yr
  • watch keychain11K/yr
  • pocket watch digital9K/yr
  • keychain clock8K/yr
  • clip on watches6K/yr
  • waterproof pocket watch5K/yr

Reviews and returns

What reviews say buyers love and hate about Clip on Watch

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
3.6%of orders come back
“Died after a month”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clip on Watch questions

Answered from the same tracked data.