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Cleveland Browns Hoodie

Fail

Demand is soft, at -51.6% this quarter, so Cleveland Browns Hoodie is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$32K/yr88K searches / yr
90-day growth
-51.6%search demand this quarter
Competition
44%top-5 click share · 8 brands · 7 sellers

Flapen Score

Cleveland Browns Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cleveland Browns Hoodie is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleveland Browns Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Cleveland Browns Hoodie 88K times last year and spent an estimated $32K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-51.6%
Conversion, latest week
0.9%
Market size, estimated
$32Ka year
Peak month
December36.9× the quietest month
Top search term
cleveland browns hoodie41K searches a year

02 · Price

A sale here is worth $38.33.

Listings sell for $38.33 on average, from $17.44 to $104.83. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $38.33 that is $0 to $4K a year per listing.

Average price
$38.33inside the $15 to $100 sweet spot
Price range
$17.44–$104.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #3,760 within Hoodies. It carries 1,034 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
74%
Out of stock, average day
20.1%
Average rank
#3,760in Hoodies
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,034per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cleveland Browns Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

7

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

44%

Top 20: 100%

Open market

7%

  • Brand 135%
  • Brand 220%
  • Brand 318%
  • Brand 411%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Cleveland Browns Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 36.9×

Search terms

Top Cleveland Browns Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleveland browns hoodie41K/yr
  • cleveland browns sweatshirt30K/yr
  • cleveland browns jacket7K/yr
  • cleveland browns hoodies5K/yr
  • cleveland browns long sleeve shirt5K/yr

Reviews and returns

What reviews say buyers love and hate about Cleveland Browns Hoodie

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Advertised Vs Actual Product”
7.3%of orders come back
“Looks exactly like the images”
A buyer, on “Advertised Vs Actual Product”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Cleveland Browns Hoodie questions

Answered from the same tracked data.