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Cleveland Browns Beanie

Fail

Demand is soft, at -72.8% this quarter, so Cleveland Browns Beanie is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$27K/yr19K searches / yr
90-day growth
-72.8%search demand this quarter
Competition
82%top-5 click share · 6 brands · 9 sellers

Flapen Score

Cleveland Browns Beanie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cleveland Browns Beanie is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleveland Browns Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Cleveland Browns Beanie 19K times last year and spent an estimated $27K. The top 5 brands take 100% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-72.8%
Conversion, latest week
7.1%
Market size, estimated
$27Ka year
Peak month
December68.1× the quietest month
Top search term
cleveland browns beanie8K searches a year

02 · Price

A sale here is worth $19.89.

Listings sell for $19.89 on average, from $7.19 to $30.52. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.89 that is $0 to $2K a year per listing.

Average price
$19.89inside the $15 to $100 sweet spot
Price range
$7.19–$30.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #360 within Skullies & Beanies. It carries 344 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
24.4%
Average rank
#360in Skullies & Beanies
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
344per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cleveland Browns Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 129%
  • Brand 221%
  • Brand 321%
  • Brand 410%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (0%)

Demand

Cleveland Browns Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 68.1×

Search terms

Top Cleveland Browns Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleveland browns beanie8K/yr
  • browns beanie5K/yr
  • cleveland browns winter hat5K/yr

Reviews and returns

What reviews say buyers love and hate about Cleveland Browns Beanie

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Advertised Vs Actual Product”
100%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Did not fit my dads big head”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Cleveland Browns Beanie questions

Answered from the same tracked data.