Cleavage Cover Up

Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +58.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

770K

Growth, 90 days vs prior 90

+58.3%

Conversion, latest week

1.4%

Market size, estimated

$191Ka year

Peak month

May2.5× the quietest month

Top search term

cleavage cover up for low neckline171K searches a year

Listings sell for $17.44 on average, from $6.97 to $34.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.44 that is $2K to $4K a year per listing.

Average price

$17.44inside the $15 to $100 sweet spot

Price range

$6.97–$34.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

5.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #6,375 within Lingerie. It carries 3,261 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

2.8%

Average rank

#6,375in Lingerie

Average rating

3.88 starsAmazon United States average 4.42 stars

Average reviews

3,261per listing

Listings tracked

47

17 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months