Citizen Promaster Diver

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +68.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+68.3%

Conversion, latest week

0.1%

Market size, estimated

$194Ka year

Top search term

citize110K searches a year

Listings sell for $270.14 on average, from $21.97 to $703.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $270.14 that is $0 to $27K a year per listing.

Average price

$270.14above the $15 to $100 sweet spot

Price range

$21.97–$703.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$27K

Returns

5.6%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #1,224 within Watches. It carries 2,292 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

94%

Out of stock, average day

8.8%

Average rank

#1,224in Watches

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,292per listing

Listings tracked

96

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

8Amazon's first-year sales bar

Average brand age

57 months