Is circle necklace profitable to sell on Amazon United States?

The niche generates $49K/yr across 24 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (43/100).

How competitive is the circle necklace niche?

16 brands and 18 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in circle necklace?

Top complaints mined from reviews: Size-Overall, Chain/Key Quality, Durability. The return rate is 3.4%.

When does demand for circle necklace peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the circle necklace niche?

Listings span $9.30–$33.93; the average listing price is $14.18 (sweet spot $15–$100). The average incumbent carries 2,544 reviews — the moat a new listing must climb.

circle necklace

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Price range

Great$9.30–$33.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.18

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Review moat

Okay2,543.96

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$49K

$49K/yr · 179K searches

According to Flapen's Amazon United States niche tracking, circle necklace is a $49K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

circle necklace market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $28K–$35K; units × avg price
Conversion rate: 1.9%
Avg BSR: #1,955
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.6%
Avg brand age: 38 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

26%

Tewiky33%
PAVOI16%
YIMERAIRE9%
Fettero6%
HERIER5%
Picuzzy5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top circle necklace search terms

circle necklace40K/yr +18.7%0.6% conv.
gold circle necklace29K/yr +7.5%1.5% conv.
circle pendant necklace27K/yr +11.6%0.4% conv.
circle necklace for women22K/yr -22.8%0.6% conv.
gold circle pendant necklace13K/yr +24.4%0.4% conv.
circle pendant15K/yr +5.7%0.1% conv.
silver circle necklace13K/yr +22.1%0.4% conv.
open circle necklace6K/yr -3.0%1.1% conv.
karma necklace7K/yr -11.5%0.4% conv.
circle pendant necklace for women4K/yr -16.9%0.4% conv.

All search terms

Top circle necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry

Tewiky$9.304.8★424 rev

HERIER Gold Open Circle Necklace for Women 14k Gold Plated Dainty Ring Choker Necklaces Round Gold Necklace Trendy Jewelry for Women

HERIER$12.464.1★22 rev

Picuzzy Layered Gold Necklaces for Women 14K Gold Plated Dainty Stackable Choker Necklaces for Women Trendy Stacking Layering Necklace Beach Circle Paperclip Pendant Chain Necklace Jewelry Set

Picuzzy$10.114.4★1,071 rev

LOYATA Gold Pendant Necklaces for Women-Simple 14K Gold Round Circle Pendant Necklace Dainty Charm Necklace Jewelry Gifts for Women

LOYATA$12.444.6★965 rev

PAVOI 14K Gold Plated Engraved Coin Pendant | Byzantine Coin Necklace | Bohemian Necklace (Moon - Yellow)

PAVOI$14.284.4★2,993 rev

Newest

by launch date

LEXODY Chunky Gold Necklace for Women Simple 14K Gold Plated Circle Pendant Choker Necklaces Trendy Dainty Chain Toggle Clasp Necklace Jewelry Gift for Women

LEXODY$12.1530 rev

6mo ago

Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry

Tewiky$12.37424 rev

7mo ago

JAGWQRK Gold Statement Necklace for Women Large Circle Necklace Irregular Geometric Jewelry Accessories for WomenGold

JAGWQRK$13.649 rev

7mo ago

SHANTYSON 14K Gold Plated Irregular Oval Pendant Necklace for Women Chunky Gold Pendant with Dainty Snake Chain Minimalist Statement Long Necklace for Everyday Layering

SHANTYSON$13.5086 rev

8mo ago

YIMERAIRE Black Picture Necklace Personalized Photo CZ Zicronia Customized Photo Circle Chain Custom Memorial Picture Pendant Necklace for Men Hip Hop Jewelry

YIMERAIRE$17.658 rev

9mo ago

What buyers say about circle necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great quality, nice dainty necklace”

Value For Money11%

“Worth the money”

Chain/Key Quality10%

“Great every day necklace with an adjustable chain which is a plus”

Advertised Vs Actual Product8%

“Better than expected”

Color7%

“Is a nice gold color too”

Brightness/Shine/Glow6%

“Very shiny”

Durability5%

“it has held up well”

Gifting Purpose5%

“Beautiful gift idea”

Size-Overall4%

“A great fit”

Ease Of Use4%

“Simple and pretty”

What buyers complain about

Size-Overall26%

“the one was still too short”

Chain/Key Quality12%

“Cheap chain”

Durability11%

“Broke after about 2 weeks”

Quality-Overall11%

“Poor quality”

Precious Gemstone5%

“a diamond already fell out”

Color5%

“Hasnt change color or anything”

Value For Money4%

“Looks more expensive”

Metal Authenticity2%

“Very pale gold, almost silver”

Advertised Vs Actual Product2%

“This is not at all as described in the picture”

Thickness2%

“The chain is very thin and friable”

Top return reasons

Size-Overall39%

Chain/Key Quality10%

Quality-Overall8%

Metal Authenticity8%

Color7%

Advertised Vs Actual Product7%

Shape/Style2%

Neck Fit2%

Fastener Quality2%

Defective Material/Parts2%

Common questions

Is circle necklace profitable to sell on Amazon United States?: The niche generates $49K/yr across 24 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (43/100).
How competitive is the circle necklace niche?: 16 brands and 18 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in circle necklace?: Top complaints mined from reviews: Size-Overall, Chain/Key Quality, Durability. The return rate is 3.4%.
When does demand for circle necklace peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the circle necklace niche?: Listings span $9.30–$33.93; the average listing price is $14.18 (sweet spot $15–$100). The average incumbent carries 2,544 reviews — the moat a new listing must climb.